PPDS, the sole distributor of Philips Professional Displays, has teamed up with Deutsche Telekom to explore innovative commercial avenues in digital signage through Philips Tableaux ePaper displays. This partnership represents a pivotal moment in the DOOH advertising sector, as Deutsche Telekom integrates the cutting-edge Philips Tableaux ePaper Series to upgrade its digital communication networks.
The alliance between PPDS and Deutsche Telekom is deeply rooted in a mutual commitment to sustainability. Both companies prioritize the environmental impact of their products and activities, a shared value that has been instrumental in forging this partnership.
Innovating for a Sustainable Future
In 2023, PPDS distinguished itself in the display technology sector by launching the world’s first full-color, large-format, 16:9 ePaper digital signage. The Philips Tableaux series, developed in collaboration with E Ink, the leader in ePaper technology, includes the acclaimed 25.3” Philips Tableaux 4150 and the newly introduced 32” Philips Tableaux 5150.
The Philips Tableaux series is celebrated for its unparalleled energy efficiency, capable of displaying static images without light emissions and requiring minimal power for image updates. This innovation enables around-the-clock, sustainable communication solutions.
Martijn van der Woude, VP of Global Marketing and Business Development at PPDS, highlights the importance of sustainability and energy reduction in today’s business environment. The Philips Tableaux displays, he notes, represent a new era of sustainable digital signage solutions for the advertising industry.
A Collaborative Effort
Deutsche Telekom, in collaboration with Tennagels Medientechnik, a premier system integrator based in Düsseldorf, aims to develop a novel inventory of digital signage. This venture is set to commence with a field test in Germany in the summer of 2024, showcasing the potential of Philips Tableaux ePaper displays in revolutionizing the DOOH ecosystem.
Nadia Riahi, Sales Manager Signage DE at PPDS, and Michael Tölle, Head of Media & Analytics at Telekom Deutschland, both express their excitement for the project. They emphasize the sustainable and innovative aspects of the Philips Tableaux ePaper displays, anticipating the customization and testing phase of the 32” models.
Sven Beinlich, International Key Account Director at PPDS, and Thomas Tennagels, founder of Tennagels Medientechnik, underscore the innovative and customer-centric approach of this partnership, highlighting its potential to advance digital signage solutions towards greater sustainability and efficiency.
Discover more about PPDS at https://ppds.com
