Check out 750 7th Avenue at 50th Street in New York for the Snickers display where Inwindow Outdoor and Alioscopy have teamed up for the first 3D LCD ad on a storefront. The 42-inch panel uses an 8x recorded autosteroscopic (read: no glasses) 3D process to make the catchphrase jump off the wall at passers-by. The installation debuted May 6, and for the small cost of being marketed to vs. the now-shelved €18,000 Philips screen we once lusted after, it’s a cheap way for us to get a peek at the future.
About Inwindow Outdoor
Inwindow Outdoor is an innovative digital out-of-home advertising company specializing in creating highly visible marketing campaigns for advertisers at prime urban storefronts and mall locations throughout the United States. The company invented the concept in 2002 and today creates cutting edge digital displays incorporating unique technologies and interactive components such as such as gesture technology, touch screens, holograms and augmented reality. Their client list includes renowned blue-chip brands including HBO, HSBC, Intel, Absolut, Target, Pepsi, JetBlue and BMW.
Alioscopy® USA, based in San Diego, CA, is a leading developer of a wide range of 3D technology solutions that represent one of the most significant leaps forward in autostereoscopic 3D display technology currently available. The company holds worldwide patents on a unique technology that delivers a one-of-a-kind immersive experience—without the aid of glasses or other device—which helps to solidify messaging, boost brand recognition and garner immediate and memorable attention. The open access software workflow can be created and applied to an LCD display, and adapted to many industries and applications, including but not restricted to: media and entertainment, mobile communications, games, laptops, kiosks, digital signage, automotive, architecture, engineering and construction (AEC), medical, government and military.