Links Marketing Group Inc. partners with community-based digital signage network to create onsite marketing service for golf industry
Links Marketing Group Inc. publisher of Pro Shop Magazine the leading golf industry magazine in Canada, Canadian Golfer Magazine and the Golf Industry Network.ca announced today they have chosen ScreenScape Networks as their platform provider for their newly launched Golf Club Network.
Randy McDonald, Publisher and Editor of the publications and web site along with Ken Trowbridge, well known and respected PGA professional stated “We’re thrilled to be launching ‘Golf Club Network’ – a new service that helps golf club operators develop stronger relationships and communications with their customers. In addition and a key component to the program is the Golf Club Network will provide a new revenue source for the club.
ScreenScape is the enabling technology that allows us to serve the advanced communication needs of the golf club operator and deliver targeted sales and marketing messages to the golfing community. Using place-based media we will enhance the clubs marketing /communication program and connect with golfers. Now golf clubs can extend their business reach, drive more revenue and deliver brand and sales messages. Our publications have been doing this for years, and to compliment the publications and web sites, we are adding a digital platform to extend our reach and quickly grow our network of clubs.”
Links Marketing Group Inc. uses a ScreenScape Group License to create their own content sharing network within the ScreenScape Community. Golf Club Network is available to existing members of ScreenScape which already includes numerous golf clubs throughout North America. The formation of Golf Club Network is expected to attract significant interest from the more than 20,000 golf courses across North America. Golf Club Network offers course operators a turn key solution for operating a digital display on location at their club that includes the installation and maintenance of hardware.
McDonald continued, “We want to offer Golf course operators an opportunity to participate in the lucrative opportunity that is place-based media without burdening them with the cost and effort to manage the technology. Golf Club Network takes care of the management and helps create dynamic, relevant content so that operators can remain focused on what they do best – running their golf course!”
ScreenScape is a fast growing community-based digital signage network that has been gaining popularity in the tourism and recreation industries. ScreenScape technology offers a community-based approach to digital signage that represents a major advance in location-based marketing. The software as a service model simplifies the process of creating and distributing digital content to make it easier and more cost-efficient for businesses to manage their own custom-branded digital signage network.
“ScreenScape is the technical backbone of Golf Club Network”, says McDonald. “This technology allows us to offer our customers a simple yet powerful on-site promotional tool. It gives our advertisers a unique way to deliver a targeted message inside golf clubs plus provides the club with relevant and up – to – the minute industry news and information that can be shared with members of our group.” continued McDonald.
“We’d like to congratulate Links Marketing Group on the creation of Golf Club Network”, said Kevin Dwyer, President and CEO of ScreenScape. “Building on the strengths of Links Marketing Group, and ScreenScape, Golf Club Network will create a location based marketing channel that is unique in the golf industry.”
About Links Marketing Group
The Links Marketing Group is a full publishing, marketing and design company that specializes in the Canadian golf market. With targeted and influential publications and web sites, we reach consumers with the Canadian Golfer Magazine and for the golf trade, Pro Shop Magazine. Written exclusively for Canadians, each issue provides strong editorial that is focused to inform, educate and entertain. The editorial staff uses its expertise and knowledge of the Canadian golf market to create high-quality and informative publications for both consumers and trade.
About ScreenScape Networks
ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Utilizing ScreenScape, companies can easily access, create, share and update content, while keeping the total cost of ownership low. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue.
ScreenScape Networks Inc.
(902) 368-1975 | screenscape [at] screenscape.net | http://screenscape.com
P.O. Box 291, 137 Queen Street, Suite 204 Charlottetown, PE C1A 7K4 Canada
Source: ScreenScape Networks