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Major Beverage Company Chooses Provision 3D Technology for Brand Building Effort

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Provision Interactive Technologies_logoProvision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding (OTCBB: PVHO), announced today, that it has signed an advertising contract with Hip Hop Beverage Corporation, maker of award winning Pit Bull Energy Drinks. The one year agreement covers Pit Bull’s use of both 3D holographic advertising and promotional coupons inside Provision’s 3DEO Rewards Centers. The Centers are part of Provision’s 3D Grocery Store Network, which launched in July in Los Angeles.

“We’re excited to be working with Pit Bull as they are clearly one of the industry’s top energy drinks”, says Provision’s CEO, Curt Thornton. “Their long term commitment demonstrates their belief in Provision’s 3D digital media platform, and shows how important our 3D in-store network can be as an advertising vehicle to generate awareness of their products at the point-of-sale.”

“We chose Provision’s 3DEO Reward Centers to help grow our brand because of their unique point-of sale impact,” said Norbert Pickett, V.P. of Marketing at Hip Hop Beverages. “We think Provision’s leading edge technology matches up well with our leading edge energy product.”

The 3DEO Reward Centers utilize Provision’s patented, extraordinary Holo™ 3D video display technology, which can be used to promote all types of products and services. The powerful holographic 3D imagery coupled with 3DEO Reward Center generated coupons are a powerful tool to break through the clutter of traditional in-store advertising.

The Hip Hop ad campaign is scheduled to roll out in December 2010.

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications.

Provision’s 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high resolution videos into space detached from the screen, without any special glasses. Provision is the recipient of the 2010 Frost & Sullivan 3D Holographic Display Product of the Year Award

Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

For more information, please visit Provision at www.provision.tv.

About Hip Hop Beverage Corporation

Hip Hop Beverages was founded in 2002. The Company has been voted the Best Tasting Energy Drink, and is one of the fastest growing premium “energy drinks” in the beverage market segment.

For more information, please visit www.hiphopbev.com

Media Relations

The Lexicomm Group
Lindsey Gardner
(570) 479-4895
Lgardner651 [at] gmail.com

Wendi Tush
(212) 794-4531
Wendi [at] lexicommgroup.com

Investor Relations

Ambriel Advisors
Lora Lindsey (Barabash)
llindsey [at] ambrieladvisors.com

Source: Provision Interactive Technologies

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