Medium UK, a value-added distributor specialising in visual communications, has been selected as the exclusive launch partner for LG SuperSign, an integrated digital signage solution tailored to the needs of small to medium sized businesses (SMBs) by LG Business Solutions, the business-to-business division of LG Electronics.
LG SuperSign will be available exclusively from Medium UK for the first three months following its UK launch this month. Barrie Guy, the UK General Manager at LG Business Solutions explains: “Medium’s experience of establishing similar products in the market and its existing long-standing relationships with resellers working in the SMB sector made it a natural choice for this exclusive partnership, especially as it also played a key role in the testing and evaluation of SuperSign. We are confident that all these factors will enable the Medium team to give SuperSign a head start in the market.”
LG’s own research reveals that SMBs represent 31 percent of the European digital signage market. It also reveals that SMBs expect the same quality and reliability from digital signage as larger operators, but require lower cost solutions that need no specialist knowledge to operate.
LG SuperSign includes displays, media players and software designed to enable novice users to set up and manage digital signage quickly and easily through intuitive features such as content wizards, drag-and-drop design, templates and application-specific layouts created for specific industries.
It supports a broad range of file formats including photos, video, HTML and Flash content as well as Microsoft Office applications such as PowerPoint, Excel and Word and multiple frames. Up to two pieces of full HD content can be displayed simultaneously in addition to RSS feeds with text and icons for weather and stock news.
Staff can distribute media and data files over a local area network (LAN) from any PC server running SuperSign software, while built-in fault monitoring, diagnostics and anti-theft system take care of system management – ideal for organisations without in-house support.
Paul O’Reilly, the Commercial Director of Medium UK said: “Six months of testing and evaluation has shown LG SuperSign perfectly answers the needs of smaller organisations, from retailers to bars, clubs and hotels to schools and colleges and complements our solutions for large enterprise and embedded network customers.”
“Experience has taught us that one size does not fit all when it comes to digital signage, “adds Paul O’Reilly. “Adding LG SuperSign ensures Medium has a solution to suit all our customers’ needs, regardless of size and complexity of network, the experience of the users or level of support available to them.”
Medium UK offers its reseller and integrator customers true turnkey digital signage solutions, from initial customer demonstrations and trials, to installation and commissioning services, technical support and pre- and post- installation training. Its digital signage portfolio includes Magic Info embedded displays from Samsung, professional displays from NEC Display Solutions and signage live from Remote Media.
Sarah Jones, Medium UK Marketing Manager
Email: sarah.jones [at] medium.co.uk
Tel: 020 8606 6395
Lindsey Reynolds, Attitude Communications
Email: Lindsey.reynolds [at] attitudecommunications.co.uk
Mobile: 07540 743 413
About Medium UK
Medium UK is a leading visual communications trade distributor with an unrivalled reputation for customer service, industry knowledge and technical support, gained over its 20 years of operation. Medium UK’s portfolio of AV and video products includes projectors, flat panel displays, interactive systems, digital signage and video conferencing from leading brands such as Canon, Casio, Hitachi, LG Electronics, LifeSize, NEC, Panasonic, Samsung and Sanyo. For further information go to www.medium.co.uk
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data process or of this global sporting event. For more information, please visit www.lg.com
About LG Business Solutions Company
The LG Electronics Business Solutions Company is a leading business-to-business (B2B) infotainment company, developing a broad range of top-class digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems. LG anticipates future business trends and provides unique devices and services that offer smart and reliable solutions to meet the needs of business partners and customers. With 2008 global sales of $4.3 billion, the Business Solutions Company is poised for continuing rapid growth.