Atlanta based MRI (Manufacturing Resources International) recently installed dual 70” High-Bright LED backlit Digital Displays in an outdoor Ticketing Booth on the strip in Las Vegas, Nevada. Offering same-day discounted tickets for shows and events the 70” displays allow customers to view the available shows / events and prices. MRI first provided 70” high-bright displays in Las Vegas over 3 years ago as part of the Bus Shelters along the Strip.
Reflecting back on that first deployment, Peter Kaszycki – VP of Business Development said, “Las Vegas was a great initial location for MRI. With its varied climate extremes, the Strip was an ideal place to test out our new cooling system and LED backlit sunlight readable displays. Our current CoolVu™ TMS (Thermal Management System) came from the knowledge we gained having that first unit in Las Vegas.” In early 2010, MRI was approached by Creative Realities Inc (CRI) to once again provide 70” High Bright displays in Las Vegas, this time for the leading Las Vegas travel / entertainment company, Vegas.com.
With extensive digital signage experience and over 20,000 digital signs deployed worldwide, CRI, Vegas.com’s technology integration partner, selected MRI to convert two of Vegas.com’s outdoor static reader boards to digital. “We selected MRI’s product for this outdoor application because their BoldVu® product line was ideally suited to meet the screen image quality demands of the client and for its ability to handle the extreme environmental conditions that the outdoor installation in Las Vegas place on the unit,” stated CRI VP of Business Operations, Brian Hughes.
The reader boards are located in one of Vegas.com’s five kiosk locations operating under their VegasTix4Less Brand. The static to digital conversion set forth by Vegas.com was chosen according to Project Lead, Renea Davis, because “Going digital has a ton of benefits. For a business like ours, where inventory is always changing – the ability to automate creative rotations and reader board schedule listings based on inventory fluctuations makes the job of advertising these shows to potential customers painless.”
Several months after the deployment both companies had positive remarks about the products’ performance. Renea said, “The Big Ticket location was our first digital kiosk….So far we’re satisfied with the technology, so examining the possibility of adding MRI products as we expand is certainly something we’ll be doing.” CRI’s Hughes said it was an “excellent product” and “the support provided [by MRI] to CRI was excellent.”
And, as a growing force to reckon with in outdoor digital signage, MRI would be happy to continue their legacy on the Las Vegas Strip.
MRI (Manufacturing Resources International) is an Atlanta based designer and manufacturer of Digital LCD Displays (32″-84″), Digital Menu Boards, Pump-Top Displays and Self-Ordering Kiosks. The BoldVu® product line encompasses both indoor and outdoor configurations and includes unique features such as BrightVu™ (2000 nit brightness), SureVu™ (image verification), CoolVu™ (for 50°C) and SAM™ (service access modules) to provide a low cost of ownership with optimum functionality. MRI has an installed base of 5000+ units and offers both standard and custom hardware / technology designs to meet the specific application requirements.
For more information, please contact:
1600 Union Hill Road
Alpharetta, GA 30005
info [at] mri-inc.net