In a boundary pushing media first, live footage of Suzuki Swift’s promotional activity will be streamed live to London rail commuters via large digital Transvision screens this evening.
As part of the ‘Design for Life’ advertising campaign, the current Suzuki Swift TV commercial will be recreated live at Westfield Shopping Centre from 4.30pm. Alfa and Discoteck, two street-art illustrators will reproduce their artwork on a giant canvas in front of shoppers. Regular live updates are to be broadcast via 10 digital screens to thousands of commuters at nine stations, including Euston, Victoria and Waterloo. Throughout the day Transvision will feature 20 second teasers to support the London activity as well as bespoke regional creative.
This media first for Suzuki Swift was booked with JCDecaux through nexus|h and IPM and forms part of a wider campaign that also includes television, online and direct mail activity. Suzuki Swift will be running a promotional event throughout the day at Westfield featuring a DJ and prize draws.
James Power, Head of IDEA at JCDecaux says “This activity for Suzuki Swift is really exciting as it shows the capability of our digital screens to constantly push the boundaries, whilst offering advertisers innovative ways to bring their campaigns to life.”
Susie Redfern, Account Director, IPM, commented “The Transvision network enables Suzuki to broadcast their interactive Westfield launch event to over 1 million London commuters in real time, as the events unfold – illustrating how niche communications can be amplified through digital OOH for maximum gain.”
Sally Henley
Marketing Communications Manager
JCDecaux UK Ltd
Summit House
27 Sale Place
London
W2 1YR
T: 020 7298 1744
M: 07876 457929
F: 020 7298 8080
Source: JCDecaux
