Outdoor triumphed over the internet as the medium with the best interactive advertising campaign to promote the new series of The Gadget Show. JCDecaux used the latest technology and techniques to showcase Outdoor’s ability to provide deeper audience engagement.
Augmented reality, gaming screens and touchscreen voting technology used in The Gadget Show are now on display at JCDecaux’s Great West Road offices in London.
If you missed last night’s show you can watch the presenter challenge on the Gadget Show website www.five.tv/gadgetshow or tune in to Fiver on 3rd August at 8pm. Full details of our activity with The Gadget Show can been seen at www.jcdecaux.co.uk/ innovate.
For further information please contact
Janet Guest, PR Manager, JCDecaux
0207 298 8023/ 0776 970 12 68
janet.guest [at] jcdecaux.co.uk