Zoom Media Inc., the leading provider of targeted lifestyle media in Canada, announced today the addition of Edmonton, Calgary and Ottawa to its Digital Networks.
After recently acquiring ClubCom and SmartOne Media, Zoom Media continues to solidify its position as a major player in the Digital OOH industry with on-going expansion into new markets. Investment in installations of screens in Edmonton, Calgary and Ottawa will provide advertisers with significant national coverage. The deployment of these new screens and additional expansion in existing markets brings Zoom Media’s digital inventory to over 800 screens throughout its Resto-bar and Fitness networks across Canada.
“During these challenging economic times, we are investing today in our digital inventory to be able to deliver on our clients’ expectations of providing effective, national or local, digital campaigns within our targeted networks”, says Andy Querin, President & COO – Canada.
This expansion in the digital OOH space emphasizes Zoom Media’s focus on providing a flexible, efficient, and dominant digital signage platform to its clients in all major markets. Zoom will continue to expand the digital networks and product offerings in 2009.
About Zoom Media
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom reaches specific target audiences in its 8 complimentary networks including resto-bars, college and university campuses and fitness centres. Research, Event Marketing, Creative Production and Media Integration services are also provided. Zoom Media is a member of COMB and provides audited circulation of its advertising panels. Zoom is also a founding member of OMAC and board member of CODA. Zoom Media is an equal partner in Fashion Frame, with over 4,000 boards in change rooms of some of Canada’s leading fashion retailers. Overall Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which over 26,000 are digital. www.zoommedia.com
Source: Zoom Media