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Magenta Research, the global leader of high quality Matrix switchers and high definition video extension solutions, has announced a newly established pan-European alliance with Maverick to distribute its Cyan extension range. Maverick, the largest pan-European AV distributor, has established a reputation for high levels of customer service and specialist technical support over its 12 year history. The company is currently constructing the widest range of Digital Signage products, as well as a team of dedicated support specialists located in the UK, Spain, and Portugal. Full roll out to 16 countries throughout Europe will take place over the next 12 months.

The Maverick-Magenta alliance will have an influential impact on the European market. The partnership is a perfect duo; Mavericks expert technical support staff combined with Magenta’s high performance products will be complementary to one another. In conjunction, Mavericks logistics and centrally located inventory will offer the European market ease of supply, as well as support for pan-European opportunities.

Jon Sidwick, Director of Maverick Europe, stated that this alliance with Magenta will offer Maverick a new opportunity, as Magenta’s brand is well established and highly regarded. It is a great boom for us to be able to add Magenta’s Cyan video extension range to our product offering, we have been looking for cutting edge products that address changing technology and Magenta brings that to the table. Our companies are mutually aligned to offer customers the best solution and service,  said Mr. Sidwick.

This alliance will further extend Magenta’s European reach. In the year following the opening of our office in the UK, the level of interest in Magenta products has steadily increased across Europe. Customer support, whether it be for pre sale, applications assistance or post sales installation and support was high on our priority list. Our prime objective was to team up with an organisation with the same core philosophy. Maverick has earned a strong reputation in those areas, and they are able to provide the highest level of support for our products throughout Europe. The Maverick-Magenta Alliance will prove to be formidable in the European Digital Signage Market,  said Bob Michaels, President of Magenta Research.

In selected countries, in addition to the Cyan range, Maverick will also carry the full range of Magenta’s extension and switching products.


About Maverick

Maverick is an established specialist distributor of AV solutions delivering service, support and advice to its extensive reseller base. In the UK it represents a range of leading AV brands covering a wide range of technologies and solutions. Maverick is owned by Tech Data Corporation.

About Tech Data

Tech Data Corporation (NASDAQ GS: TECD) is one of the world’s largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these value-added resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 102nd on the FORTUNE 500(R), Tech Data generated $24.1 billion in net sales for its fiscal year ended January 31, 2009. To learn more, visit

About Magenta Research

Magenta Research is an industry-recognised leader in matrix switchers and video extension equipment. The company utilises proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). Magenta transmitters, receivers, matrix switchers, and fibre extension systems have been installed in a large variety of A/V applications, especially digital signage for casino, transportation, fast food, museum, retail, theatre, courtroom, and corporate applications. For more information, please email European-Sales [at] or visit

Press Contacts: Rob Muddiman, Magenta Research, Tel: +44 (0) 7708 850582. Email: European-Sales [at] Beky Cann, Neesham Public Relations, Tel: +44 (0) 1296 628180 Email: bekyc [at]

Email :beky [at]

Source: Magenta Research

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