An Indian entrepreneur who has made a successful foray into the food and packaging sectors, has just launched into the digital business, with a series of products that are interactive, user-friendly and affordable.
Millennium Digital Media of the Millennium Foods Limited Group will trade as AdView, helping businesses promote indoor and outdoor digital signage.
The Group’s Managing Director Saji Philip said the signage solutions were web-based and backed by comprehensive support and maintenance packages.
“Millennium Digital Media is a full service provider offering digital hardware, digital content and digital software.
“Every digital signage solution will always have the capacity to accommodate the business growth of customers, regardless of diversity and complexity of customer requirements.
“Millennium launched into this business to provide appropriate and cost-effective signage systems to a growing market and the potential is enormous,” he said.
Conventional signboards, point-of-sale kiosks and outdoor signage that conform to the traditional, static models are being rapidly replaced by digital versions that have electronic monitors, offering the dynamics of modern-day business.
Lawrence Pereira, Managing Director of Millennium Digital Media and Marketing Director of the Millennium Foods Limited Group, said the signage solutions offered by his company were almost endless.
“Every organisation, commercial or otherwise, will find use for our digital signage systems. These can range from commercial banks, retails stores and restaurants to theatres, health centres and gas stations. There is no commercial or legal entity that would not find these signage solutions out of their reach,” he said.
He said captive audience indoor media were increasingly being used to inform, entertain and promote products and services.
“One of the major advantages of the digital version over the traditional, static signs is that the content can be exchanged without effort.
“The interactive signs can be adapted to the concept and audience,” he said.
Mr Philip said the digital signage can suit any company, irrespective of its size, nature of business or location.
“Whether you are a restaurateur in need of a menu board or an outdoor display sign, a medical practitioner who is keen to show an informative DVD or the owner of an automobile workshop wanting to demonstrate his services, there is a solution available. There is no business that is too big or too small for signage,” he said.
The company is offering a series of incentives as a part of its launch.
Mr Pereira said the company would provide software as a service solution.
“As well as offering an innovative advertising medium that enhances the shopping experience of customers, the company will provide end-to-end process of installing, maintaining and managing networks of displays round-the-clock,” he said.
Mr Pereira said the financial sector had immense potential for digital signage.
One of the fastest-growing outlets for digital signage resides within the financial world as bank products and service programmes can be demonstrated visually through digital screens, interactive kiosk technology and in-store broadcast networks.
“Financial institutions can further brand themselves as trusted sources of information as consumers navigate their way through making the challenging decisions associated with money management.
“We are confident of the product as Millennium Digital Media is the distributor in New Zealand for Navori Digital Software, Europe’s No 1 software, which powers more than 30,000 screens across the world,” he said.
Millennium Digital Media complements these services with loyalty programmes and gift card solutions.
Millennium Foods Limited is the sponsor of the Best Restaurant Business category at the Indian Newslink Indian Business Awards 2009.
Mr Philip will present the award to the winner at the Awards Presentation Dinner due to be held at the Stamford Plaza Hotel tomorrow (November 16, 2009).
“The Awards scheme is an excellent way of recognising and rewarding successful Indian businesses in New Zealand. Those attending the dinner will also be able to understand how the digital signage works,” he said.