Award winning publisher of tourism print properties to offer innovative community-based marketing service.
Imageworks Communication Group announced today their choice of ScreenScape as platform provider for their own digital signage network. The announcement introduces Imageworks as a ScreenScape-certified Affiliate Partner with access to the rapidly growing ScreenScape Community. Certified ScreenScape Affiliates acquire access to the technology needed to firmly establish their own network of trusted venues with whom they can partner to offer unique marketing services.
At the time of the announcement Imageworks also identified four organizations that will represent participating venues their network – all of which are already live and operational: The Prince Edward Island Liquor Control Commission, Capital Area Recreation Inc., Murphy’s Restaurants, and Confederation Bridge.
“Offering a digital signage network is a natural next step for Imageworks” says Imageworks President Jeff Squires. “Building on our strengths in creative marketing and our leadership in the tourism industry we will now be able to offer our customers a new and innovative way to reach a target audience in the venues where our community gathers. To participating venues we will be offering a valuable revenue-generating service that can at the same time offer tremendous utility. ScreenScape was the clear choice for us as technology provider given it’s Internet-based approach, simplicity and low-cost”.
Pundits have described ScreenScape as “Web 2.0 digital signage”, as it combines professional display authoring tools with the content sharing principles and techniques of social media. As a ScreenScape-certified Affiliate Partner, Imageworks will have the ability to instantly distribute advertising content to the screens operated by its participating members. Alongside this distribution capability, each member individually can create and manage their own content and tailor it to their local audience.
“We are thrilled to have Imageworks as our newest partner on Canada’s East Coast” remarked ScreenScape President and CEO Kevin Dwyer. “They illustrate how a business with real marketing-savvy can leverage its traditional assets and established relationships by using ScreenScape to create a powerful new service offering. We’re excited to see Imageworks’ publishing expertise unleashed through this new medium.
About Imageworks Communication Group
Best known for its widely distributed tourism publications, Imageworks is a full-service publishing, graphic design, Internet and multimedia firm based in Charlottetown, Prince Edward Island, Canada. For over 12 years they have built a reputation of excellence by providing innovative design and creative work based on conventionally sound marketing strategies.
For more information please visit http://www.iwpei.com
About ScreenScape Networks
ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use dynamic screens in your venue. Members of ScreenScape form a community of venues interconnecting to establish a shared resource and a marketplace for exchanging content.
For more information please visit http://screenscape.net
ScreenScape Networks Inc.
screenscape [at] screenscape.net
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Source: ScreenScape Networks