College Digital Signage Network Expands National Reach
Visser Digital Media (VDM), a premiere digital signage network and advertising solution provider, today announced the acquisition of the LevelVision(R):College digital signage network from IntelliMat, Inc., dba LevelVision.
The network, which features LevelVision’s unique floor-based video screens deployed within 300 college bookstores, will serve as the cornerstone for VDM’s unique CampusVision program. Sean Flanagan, SVP-Chief Revenue Officer at LevelVision, has transitioned to a similar role at VDM.
“This strategic partnership will now provide VDM’s CampusVision program with a tremendous boost in the deployment of our campus-wide digital screen business model, including our college ad-funded and subscription programs. VDM will be working closely with the talented team at LevelVision to ensure a smooth transition in operations, advertising, and venue management. We look forward to a continuing relationship with LevelVision and their executive management team, especially CEO Bob Martin, to utilize and grow on their significant investment and deployments, as well as their vision of the continuing the adoption of their effective and unique floor display technology,” states Richard Cooley, CEO and President of Visser Digital Media.
“This deployment has proven the unique audience impact and marketing viability of floor-based video signage. We simply couldn’t have found a better home for our college bookstore network than with Visser Digital Media and their CampusVision program,” adds Bob Martin, President and CEO of LevelVision and IntelliMat Inc. “The last twelve months have seen the digital signage industry, particularly the ad-supported sectors, learn valuable and brutal lessons about when and why revenue will come to even the most well-positioned companies. So now, as the marketing climate improves and the ‘Ambient Video 2.0’ models emerge, I feel that VDM’s fresh perspective and well-informed strategy has them poised for an impressive run in the coming months and years. LevelVision is very pleased to be a part of those plans.”
IntelliMat Inc. was advised by Siemer & Associates LLC of Santa Monica, CA throughout the course of the transaction.
About Visser Digital Media
Visser Digital Media, headquartered in Scottsdale AZ, is a premiere digital signage network and advertising solution provider focused on the out-of-home market. VDM provides retailers with a dynamic and compelling content platform of LCD digital displays strategically placed in high-traffic sites such as retail stores, university and college campuses. These displays create a network for delivering digital marketing campaigns, specialized “adlets”, promotional announcements, event notices, real-time proactive and trackable messages, emergency broadcasts and more. VDM offers this turn-key platform at virtually low or no cost to host sites in addition to providing the system software, hardware, equipment installation and maintenance. VDM’s secure, web-based solutions can be managed remotely or in-store and remove the need for partner sites to commit valuable IT resources to operate the system. Visser provides advertising agencies and direct ad clients with a wide array of advertising options utilizing these screens. The company is located in Scottsdale, Arizona and can be contacted at . For more information visit www.visserdigitalmedia.com.
LevelVision designs and deploys innovative video display technologies, and provides marketing solutions to the place-based, ambient, and out-of-home marketing industries. An extensive, global IP portfolio complements the company’s undisputed leadership within the floor-based and horizontally-oriented video display and digital signage marketplace. The Company’s latest innovation – a 42-inch 1080p LCD display that rises only one inch off of the floor – is compatible with virtually every existing media player and digital signage network. For retailers and place-based media companies, LevelVision provides – quite literally – a new dimension from which to reach both customers and audiences. For more information, visit www.levelvision.com.
Source: Visser Digital Media