Wireless Ronin Technologies, Inc, a Minneapolis-based digital signage provider, announced today that David Boerlin has been named Regional Vice President, Western United States for the company’s direct sales force.
“We are very pleased to have David join our sales team and further strengthen our sales efforts in the western United States,” said Scott Koller, executive vice president and chief operating officer. “David has a proven track record of success throughout his career and his most recent experience in the quick serve restaurant industry is a perfect complement to our business objectives. David brings the type of education, experience and leadership skills needed to succeed in the digital signage industry.”
In this position, Mr. Boerlin will join the sales organization to focus on customer development and sales revenue generation by providing RoninCast® digital signage solutions to key customers in the focused markets of quick serve restaurants, retail, automotive and hospitality. His experience in developing technology, marketing and promotion strategy will play a key role in his consultation with new customers and mapping their digital signage strategies.
“I look forward to being part of the Wireless Ronin team and feel I can play a key role in developing new business based on the tremendous opportunities in the digital signage industry,” said David Boerlin, regional vice president, western United States for Wireless Ronin. “I have a solid background in digital signage and related technology solutions which I sold into Fortune 100 companies nationwide. I feel confident that I can play a vital role in the company’s future success.”
Mr. Boerlin is an experienced professional whose previous position as Vice President, Sales at Delphi Display Systems provided him extensive industry knowledge as he sold ruggedized LCD hardware technology for digital signage implementations. During his tenure, Mr. Boerlin developed product and sales strategies that ultimately landed business as well known as Gas Station TV at Wal-mart locations and drive-thru order confirmation systems with companies such as Dairy Queen, Subway and Panda Express. Prior to his work at Delphi, Mr. Boerlin held the position of Vice President, Sales and Business Development for Gage, a Minneapolis-based marketing agency, where he mapped strategy for new vertical outreach and signed up accounts that included Dole Foods, Kyocera and Nintendo. As Co-Founder and National Sales Director for Meals.com/Coinstar he created the first-ever meal-planning and recipe-search website in 1996 and developed business and pricing models that became industry standards. The site was later sold to Nestlé in 2001.
About Wireless Ronin Technologies
Wireless Ronin Technologies (www.wirelessronin.com) is the developer of RoninCast®, a complete software solution designed to address the evolving digital signage marketplace. Wireless Ronin provides clients with a complete, turnkey digital signage system which allows the ability to manage a digital signage network from one central location. The RoninCast® digital signage software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast® software including consulting, creative development, project management, installation, and training. The Company’s common stock trades on the NASDAQ Global Market under the symbol “RNIN.”
Source: Wireless Ronin Technologies