New Clark Memorial Hospital campaign will track pregnancy with new ads each month
Mall media operator EYE, is proud to be working with Clark Memorial Hospital on their exciting new campaign that will track the progress of expectant mother, Tobi, through her pregnancy with new photos posted in Eyelites every month. This campaign launches today, July 13th, and will go “full term”, ending with the baby’s delivery.
The new campaign supports the Clark Memorial Family Birth Center located in Jeffersonville, Indiana and targets expectant mothers in the area. The ads will run in Green Tree Mall, which is located about four miles from the hospital.
“The Marketing group at Clark Memorial Hospital likes to focus on people’s lives with our campaigns, to engage the audience and get their attention. By changing the creative every month and showing the progress of Tobi’s pregnancy, we hope people will get excited about the new mom and be waiting eagerly to see the new baby. We believe taking this message to the mall was a great way to reach out to the community,” said Mary Jennings, Director of Marketing & Public Relations at Clark Memorial Hospital.
“EYE malls serve as the meeting place where people frequently go to spend their free time,” said Michelle Schiano, VP Marketing, EYE. “Our recent Adult Shopper Profile study by Arbitron found that the average EYE shopper visits the mall about 4 times per month, spending over 1.5 hours with each visit. More than half of those shoppers are women. So the development of this campaign will get great exposure to this community.”
The EYE portfolio in the USA encompasses over 3,500 panels in 250 shopping malls across the country, with more than half the portfolio sitting in the top 30 DMAs. EYE’s digital network includes nine malls across the country and consists of 69 digital units.
Source: Eye Out-of-home