$10 million renovation is coupled with state-of-the-art AV and digital signage for a world-class gaming and entertainment experience
Alpha Video & Audio, Inc., and its digital signage division, Digital Display Group (DDG), is excited to announce the completion of its audiovisual and digital signage installations into Mystique, Iowa’s largest greyhound park and casino. The integration features a complete audiovisual installation throughout the casino, as well as a full enterprise integration of DDG’s own digital signage solution, CastNET.
Mystique, whose facility just recently re-opened after a massive renovation, wanted to attract new customers and offer a best in class gaming experience to its customers. Alpha Video worked with the entertainment facility to reach this objective by integrating audio throughout the entire casino and designing a complete audiovisual system for its two theaters. The audio provided includes a solution that works both inside and outside of the casino, with different zones controlled by a Crestron control system. The theaters were equipped with two different screen systems (one front projection and one rear projection), as well as full lighting and staging with a mixing board for professional sound.
The digital signage component of the installation was provided by Alpha Video’s Digital Display Group, and run by its own proprietary CastNET signage solution. DDG installed a complete dynamic signage solution utilizing LCD’s in every area of the casino, along with an outdoor marquee billboard and a nine-screen video wall in the entrance of the casino. CastNET, which operates and manages mission critical media, was also incorporated to drive all of the displays around the greyhound racetrack, which will give Mystique the ability to update messaging in real time through a Web browser. In addition, CastNET was integrated into the property’s slot machines, so every time an individual hits a jackpot, a multitude of sound and animation is released to enhance the gaming experience. This, in turn, creates additional excitement on the game floor and increases casino revenue.
Paul Medlin, Director of Business Development for Digital Display Group, said, “When challenged on how to provide a true enterprise solution for the entire property, we knew we had to step up and bring the same vibrant media and content strategies to compliment each of the state-of-the-art expansions. By utilizing the best in class CastNET digital signage solution, it allows Mystique to communicate the promotional activities with sound, animation, and excitement in real time. When people see and hear these floor-wide dynamics, it creates a casino-wide exhilaration of the jackpots; literally everyone can celebrate the win.”
Mystique, the only casino nationwide that is non-profit and provides revenue sharing to charity, is located in Dubuque, Iowa. It boasts nearly 1,000 slot machines, table games and live poker, as well as being the only facility to offer live greyhound racing and year-round simulcast action. The casino, formerly known as the Dubuque Greyhound Park and Casino, just finished a $10 million renovation and was renamed Mystique to incorporate a French theme, with all new restaurants, gaming and entertainment venues.
For more information from Alpha Video or Digital Display Group, please call (952) 896-9898 or (800) 388-0008.
About Alpha Video & Audio, Inc.
Since 1970, Alpha Video, a member of Professional Systems Network Inc. (PSNI) has been a leading digital video systems dealer, integrator and provider of visual communications solutions. Alpha specializes in products, systems and services for video and digital media content creation, management and distribution.
About Digital Display Group
For over fifteen years, Digital Display Group (DDG), a division of Alpha Video & Audio, Inc., has been the leading Web-enabled solution for creating and managing digital signage for Fortune 500 companies, entertainment venues, retail outlets, cable advertisers, and schools worldwide. It’s revolutionary CastNET digital signage solution is backed by over 38 years of experience in audiovisual and IT integration.
Both Alpha Video and Digital Display Group are held and headquartered at 7711 Computer Avenue, Minneapolis, Minnesota 55435; tel: (800) 388-0008 or (952) 896-9898; fax: (952) 896-9899; web sites: www.alphavideo.com and www.digitaldisplaygroup.com.
Source: Digital Display Group
