FMCG retail media specialists, EYE, stand out again today with a mall media first – custom-made water-filled Eyelites for Birds Eye’s Fish campaign across leading metropolitan shopping centres in New South Wales, Victoria and Queensland.
Birds Eye’s “fish tank” execution is a creative collaboration between EYE, BWM and Mitchell and partners (Melbourne) for Simplot Australia. In addition to the custom-built fish tanks, this campaign combined static Eyelites and Landscape Digital nationally, resulting in 3D, animated and static communications.
General Manager, Eye Shop ANZ, Michael Callaghan commented, “Eye Shop is the only mall media provider that can create a static, animated and 3D portfolio of executions in proximity to supermarket precincts inside centres. Birds Eye and Eye Shop have collaboratively pushed the boundaries of what is possible for mall media advertising.”
Simplot Australia General Manager Marketing, Tara Lordsmith commented, “Birds Eye is proud to be pioneering this new media. We know consumers have an eye for good advertising, just as we have an eye for good food!”
Eye Shop stands out from the crowd as the leading mall media provider across Australia and New Zealand, representing all major shopping centre groups in every major metropolitan market.