Monday, February 26, 2024

BrightSign Unveils Bright Alliance to Empower Partner Ecosystem in Digital Signage

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BrightSign, a leader in digital media players and operating systems, has today announced the launch of Bright Alliance. This new global initiative is designed to strengthen partnerships in the digital signage and immersive display industries, focusing on supporting Content Management System (CMS) partners.

Bright Alliance aims to foster innovation, opportunity, and growth within the sector by providing CMS partners with comprehensive support. This includes enhanced technical, sales, and marketing assistance, aligning with BrightSign’s dedication to driving mutual growth and generating new business avenues.

Organizations ranging from retail to financial institutions are increasingly seeking to create immersive, engaging experiences for consumers. BrightSign recognizes the need for high-quality content, robust hardware and software, and a strong partner ecosystem to achieve this goal.

The Bright Alliance program offers structured resources like marketing support, training, and technical assistance. These tools are designed to aid partners in promoting, selling, implementing, and integrating BrightSign products effectively. The focus is on fostering elevated engagements, sparking new possibilities, and ensuring reliability, longevity, and security in partner projects.

Misty Chalk, Vice President of Sales, Americas, at BrightSign, highlighted the significance of partnerships in the industry. “Our collaboration with partners is crucial in creating unique visual and immersive experiences,” she stated. “Bright Alliance is our commitment to aligning with industry needs, enhancing the value of our collective efforts, and supporting the journey to captivating consumer experiences.”

The program is scheduled for a formal rollout in Q1 and will be a topic of discussion at the Integrated Systems Europe (ISE) 2024, where BrightSign will be present at Booth #6M280.

About BrightSign

BrightSign LLC, headquartered in Los Gatos, California, is the global market leader in digital signage media players. With additional offices in Europe and Asia, the company offers a range of products from entry-level to advanced media players, known for their reliability, affordability, and cutting-edge technology. BrightSign caters to all vertical segments of the digital signage market with its free software and networking solutions, reinforcing its position as a frontrunner in the industry. For more information, visit: https://www.brightsign.biz/

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