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Mood Media multi-tasks for ECCO worldwide

ECCO stores across the world to be provided with new in-store audio and visual solutions by Mood Media Corporation

Shoe retailer ECCO is adding enhanced, state-of-the-art visuals to its current in-store solutions, provided by Mood Media Corporation (TSX:MM/ LSE AIM:MM), to entice its customers with a multi-sensory shopping experience.

Mood Media, a leading in-store media specialist, is set to provide individually tailored audio and visual solutions to over 300 of its stores worldwide using its unique TeamCo software.

Mood Media already provides ECCO stores with a customised in-store music channel which plays a classy mix of chilled lounge tracks, to relax customers and entice them to stay for longer.

After seeing the visual solutions Mood Media currently provides to its other clients, including Virgin Megastore and Yves Roches, ECCO has asked Mood Media to add new in-store visuals to its stores. This will form a fully integrated in-store media system called ‘ECCO Media.’

Mood Media’s cutting edge TeamCo software platform will ensure that all of the in-store audio and visuals can be scheduled, managed and broadcast from one place, allowing ECCO to have full control over the system.

ECCO will be provided with LCD screens broadcasting eye-catching content tailored to the brand’s customer demographic. As well as showcasing the store’s latest product ranges, Mood Media’s creative team will establish creative new content ideas to promote its products that reflect the ECCO brand. This replaces ECCO’s former in-store TV channel, which did not update in line with brand promotions.

Lorne Abony, CEO and Chairman of Mood Media Corporation, said: ‘Working with an established brand like ECCO across our worldwide network is an incredibly exciting opportunity for us.

‘Developing our client relationships and adding additional media services to our customer’s in-store network is of the utmost importance to our client centric approach.’

Peter Hansen Guldbrandt, Global Concept Manager at ECCO, said: ‘We were extremely impressed with the audio services previously provided by Mood Media and it was therefore a natural decision to ask them to install our new visual systems.

‘We hope that being able to combine two types of in-store media will be a fantastic way of enhancing the ECCO brand even further.’

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About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada’s fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment, Mood Media Corporation’s products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

For more information on Mood Media Corporation visit www.moodmedia.com or contact:

Jeremy Jacobs
Fleishman Hillard Inc. (New York)
jeremy.jacobs [at] fleishman.com

Alan O’Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan [at] fleishmaneurope.com

About ECCO

For 48 years, it has been ECCO’s aim to produce high-quality, casual comfort shoes with optimum fit.

We are a medium-sized family business, proud of our heritage and with a strong platform because our products are relevant in today’s world. Our customers look for quality, reliability and stylish comfort and they get all this from ECCO.

With more than 17,000 employees from over 50 countries, ECCO is a genuine multinational business and reflects a mix of nationalities, cultures, languages and backgrounds. ECCO believes that in order to deliver perfect quality we must control every part of our business. For this reason, it is ECCO designers who develop our collection, ECCO tanneries which produce the leather for our shoes and ECCO shoe factories that make the shoes which are sold in ECCO stores around the world.

For more information about ECCO, please contact:
Peter Hansen Guldbrandt
Global Concept Manager
Tel: +45 7491 1331

Source: Mood Media Corporation

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