PPDS, the exclusive global provider of Philips Professional Displays, has announced the appointment of Fabrice Penhoat as Business Director for Philips Signage and dvLED across France, French overseas territories (Dom Tom), and Africa. Penhoat, an AV industry veteran with over two decades of experience—including 13 years with Philips Professional Displays—will drive sales strategies for digital signage and direct-view LED (dvLED) solutions in these regions.
Penhoat’s career at PPDS began in 2015 as Commercial Director for Philips Signage. His subsequent promotions, including Sales Director for France and Key Account and Business Development Manager for France, Dom Tom, and Africa, reflect his deep expertise in the regional AV markets. In his new role, he will focus on expanding PPDS’ market share by identifying growth opportunities, strengthening partnerships, and increasing visibility of the company’s Philips Signage and dvLED portfolios.
Based in Paris and reporting to Cesar Sanz, PPDS Sales Director for France and Iberia, Penhoat will oversee the execution of sales strategies targeting key sectors such as retail, corporate, education, transportation, and public venues. His responsibilities include fostering reseller relationships, supporting international projects, and sharing best practices with global PPDS teams to enhance customer experiences.
Penhoat emphasized the momentum behind Philips Professional Displays, stating: “As anyone who visited the Philips stand at ISE 2025 in Barcelona will have seen, the interest in Philips Professional Displays has reached a new level. This proves the power of our amazing team of PPDS people together with what I truly believe is the most versatile and complete product offering available on the global market.”
PPDS aims to capitalize on rising demand for advanced display solutions in France and Africa. Sanz highlighted Penhoat’s alignment with these goals: “With Fabrice, I believe we have the talent and the products in place to take the business in these markets to even greater heights.”
The company’s strategy includes leveraging Penhoat’s regional insights to bolster its dvLED and digital signage solutions, particularly in high-growth verticals like sports stadiums, broadcast, and digital-out-of-home (DOOH) advertising.
