LG Electronics presented its latest digital signage innovations at Integrated Systems Europe (ISE) 2025. Centered on the theme “Customized Solutions, Optimized Growth,” the company’s booth will highlight tailored display technologies for sectors such as retail, corporate, education, transportation, and hospitality. The solutions aim to address diverse B2B needs while enhancing customer experiences through advanced, sector-specific applications.
AI-Driven Kinetic LED Offers Interactive Visual Experiences
A focal point of LG’s exhibition is its AI-powered Kinetic LED display, positioned at the booth entrance. Comprising 88 interconnected LED panels measuring 7,180 x 4,090 millimeters, the modular display uses rotating cube-shaped units with integrated mirrors to create dynamic 360-degree movements. Visitors can engage with an AI-driven “image transformation” feature, where photos uploaded via QR code are converted into Pop Art-style visuals and displayed on the Kinetic LED. Developed with South Korean partner Easywith, the interactive tool demonstrates potential applications for audience participation in advertising.
Collaborative Innovations with Global Partners
LG is also showcasing technologies developed alongside domestic and international partners. These include Triplet, specializing in AI-driven customer behavior analytics; Kokomo 24/7, offering school access management systems; and broadcast technology leaders Megapixel VR, Mo-Sys Engineering, and Brompton Technology. Collaborative demos with Logitech, Cisco, Crestron, and BrightSign will highlight advancements in video conferencing and content management.
Enhanced MAGNIT Micro LED Displays Prioritize Efficiency
Upgrades to LG’s MAGNIT Micro LED displays focus on installation flexibility and energy efficiency. Installers can now adjust module spacing from the rear, streamlining setup. Compatibility with content controllers has been improved for color accuracy, while standby power consumption is reduced by up to 98% compared to earlier models. These enhancements, showcased in the LED Tech Zone, aim to meet rising demand for ultra-high-definition solutions in commercial settings.
Anti-Discoloration™ Technology Debuts in Outdoor Signage
LG is introducing high-brightness outdoor signage featuring proprietary Anti-Discoloration™ technology, designed to prevent screen yellowing caused by prolonged sun exposure. Verified by Underwriters Laboratories (UL) in 2024, the technology is displayed in simulated environments such as a bus stop, stadium, and drive-thru within LG’s booth.
Retail-Focused Solutions Emphasize Safety and Customization
In the Retail Zone, LG highlights modular kiosks and three digital signage models (US5P, UV5N, UP5Q) with casings certified to international fire safety standards (BS476, EN13501-1). The booth also features the CreateBoard lineup—including Pro, Core, and standard models—for educational and corporate use. The premium CreateBoard Pro offers advanced features, while the CreateBoard Core provides essential tools at a lower cost.
Centralized Management via LG Business Cloud
LG Business Cloud, an online platform for managing commercial displays, underscores the company’s focus on streamlined operations. The solution enables remote monitoring and content updates across multiple devices.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public, and educational spaces.”
