Samsung Electronics has introduced its latest lineup of commercial displays, featuring AI-driven solutions, at Integrated Systems Europe (ISE) 2025. The new offerings include the Samsung Color E-Paper, SmartThings Pro, Interactive Display, and a supersized 115” Smart Signage screen, all designed to enhance energy efficiency, usability, and immersive visual experiences for businesses. These innovations are showcased at Samsung’s booth 3F500 at ISE 2025.
Energy Efficiency and Immersive Experiences
Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics, emphasized the company’s focus on addressing market demands. “For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” he said. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”
Samsung Color E-Paper: Redefining Energy Efficiency
The Samsung Color E-Paper (EMDX model) combines digital ink with full-color e-paper technology to deliver an ultra-low power, lightweight, and slim display. This eco-conscious alternative to traditional analog and paper-based promotional materials offers high visibility and functionality for businesses. The EMDX operates at 0.00W power when displaying static images, consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.
The display is available in multiple sizes, including 13” (1,600 x 1,200), 25” (3,200 x 1,800), 32” QHD (2,560 x 1,440), and a 75” 5K (5,120 x 2,880) outdoor version. It features a rechargeable 5,000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity. A dedicated mobile app allows users to remotely operate displays, schedule wake-up and sleep times, and set playlists with predefined intervals.
Samsung VXT (Visual eXperience Transformation) further simplifies content management with a specialized algorithm that optimizes content visibility and includes a preview function to ensure accuracy before deployment. Businesses can also integrate their own solutions using Tizen Enterprise APIs.
In line with Samsung’s commitment to sustainability, the Color E-Paper’s cover is made from over 50% recycled plastics, and its packaging is entirely paper-based.
SmartThings Pro: Enhanced AI and Automation
SmartThings Pro, Samsung’s B2B management platform, introduces advanced AI and automation capabilities in 2025. The platform’s Interactive View feature uses AI to convert 2D floor plans into 3D images, making it easier for businesses to manage connected devices. SmartThings Pro also offers automation controls, allowing businesses to adjust settings such as power, volume, and brightness based on pre-set conditions like ambient lighting, room occupancy, and store operating hours.
The platform ensures seamless content switching on displays, enabling users to effortlessly change channels or input sources. Additionally, Smart Signage models feature CryptoCore, a FIPS 140-3-certified encryption module that secures IoT connections and protects sensitive authentication data.
Interactive Display: AI-Powered Collaboration
Samsung’s 2025 Interactive Display (WAFX-P model), powered by Android OS 15, introduces new AI capabilities to enhance education and collaboration. Features like Circle to Search enable users to search for images or translate text directly on-screen, while AI Summary automatically generates concise recaps of lectures or meetings.
Supersized Smart Signage for Immersive Visuals
The 115” 4K Smart Signage (QHFX model) sets a new standard for supersized displays, offering businesses versatile and immersive visual solutions. Building on the success of the 105” QPDX-5K model, the QHFX features a 16:9 aspect ratio and multi-view functionality, supporting up to four split windows for simultaneous content streams. Its borderless design eliminates visible seams, creating an uninterrupted display ideal for meeting rooms and premium retail environments.
The QHFX boasts QLED 4K resolution, 700 nits of maximum brightness, and Tizen OS 8.0 for vibrant visuals and smooth performance. It integrates seamlessly with SmartThings Pro and Samsung VXT, while user-friendly features like a built-in handle and VESA compatibility ensure easy installation and flexibility.
