PPDS, the exclusive global provider of Philips Professional Displays, has announced a multi-year contract extension with Oracle Red Bull Racing, the eight-time Formula One™ World Championship-winning team. This partnership renewal positions PPDS as a Team Partner while reaffirming its role as the sole supplier of digital display technology for Oracle Red Bull Racing’s operations.
Since the partnership began in 2022, PPDS has collaborated with Oracle Red Bull Racing to enhance race-day experiences for VIP guests in the Oracle Red Bull Racing Paddock Club. Using advanced Philips Professional Displays, the setup included live 4K UHD race coverage, behind-the-scenes content, pit lane updates, and driver audio feeds. The highlight was a 10m² portable Ultra HD Philips dvLED videowall designed for ultimate immersion.
Building on this success, the partnership expanded in 2023, making PPDS the exclusive Digital Display Supplier for Oracle Red Bull Racing. This included a range of cutting-edge display solutions installed at the Red Bull Technology Campus in Milton Keynes. Notable projects included interactive displays for the marketing team, a 110-inch dvLED boardroom wall, and a 46.25-meter-wide dvLED installation in the MK-7 events venue.
The extended partnership will see PPDS introduce new display technologies across more departments, including the newly built Red Bull Ford Powertrains facility. This 5,000ft² space is critical for the development of next-generation Formula One™ engines, underscoring the shared focus on innovation and excellence.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, commented: “In Formula One, constant innovation is essential. With PPDS, we have a partner that shares our drive for excellence, and we are thrilled to extend our collaboration as we continue to push boundaries both on and off the track.”
Martijn van der Woude, VP of Global Marketing and Business Development at PPDS, added: “This partnership reflects the value of collaboration in achieving groundbreaking results. Together with Oracle Red Bull Racing, we are exploring new ways to deliver tailored, high-performance solutions.”
The collaboration also provides exclusive opportunities for PPDS’ partners, including VIP race-day experiences and global Formula One™ events. Since 2022, over 100 PPDS partners have attended races at iconic circuits such as Monaco, Silverstone, and Singapore, enjoying premium hospitality.
Ron Cottaar, Global Marketing Director at PPDS, stated: “Our partnerships with elite sports organizations like Oracle Red Bull Racing demonstrate our commitment to driving innovation while creating value for our customers and partners.”
