ECN, a leading digital out-of-home office media publisher, has announced a new partnership with VIOOH, a global premium digital out-of-home (DOOH) supply-side platform. This collaboration aims to expand VIOOH’s presence in premium office buildings across the UK, France, and Germany.
VIOOH’s advanced technology platform seamlessly connects buyers and sellers in the DOOH space, providing a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide will gain access to ECN’s inventory in premium office buildings, strategically located in major cities and regional areas.
The ECN network spans 25 cities in the UK and Europe, adding 870 programmatic screens to VIOOH’s existing inventory. In France, ECN delivers over 26 million monthly impressions across 298 digital screens and 203 office buildings, including cities such as Paris, Lyon, Marseille, Lille, Nantes, Bordeaux, and Toulouse. In Germany, ECN has over 25 million monthly impressions across 281 digital screens and 216 office buildings in cities like Berlin, Hamburg, Düsseldorf, Cologne, Frankfurt, Stuttgart, Munich, Leipzig, Dresden, Mannheim, Essen, and Dortmund. In the UK, ECN sees over 22 million monthly impressions across 276 digital screens and 154 office buildings in key cities such as London, Birmingham, Manchester, Edinburgh, and Bristol.
Gavin Wilson, Chief Customer and Revenue Officer at VIOOH, stated, “This new partnership provides an exciting opportunity for advertisers to connect with affluent businesses and consumers in premium office spaces across major cities in Europe. It strengthens VIOOH’s real-time trading across programmatic DOOH and offers a valuable media channel for both international and local-market advertisers.”
Charles Parry-Okeden, Global CEO at ECN, added, “We look forward to working with VIOOH’s expert programmatic team across our rapidly expanding UK and European network. Combining our premium inventory with VIOOH’s existing partners will provide advertisers with a strategic and compelling proposition targeting business professionals on a large scale.”
Through programmatic buying, advertisers will benefit from enhanced flexibility, precision targeting, and improved efficiency, ensuring maximum impact and engagement.
