Adsmovil OOH, a leading provider of on-the-go audience solutions across Latin America, and France-based Datavisiooh, a specialist in AI-powered audience measurement and video analytics for Digital Out of Home (DOOH), have announced a technological integration. The collaboration aims to optimize the programmatic buying and measurement process within the DOOH ecosystem.
This integration merges Adsmovil OOH’s expertise in analyzing mobile and on-the-go audiences within key Latin American markets with Datavisiooh’s advanced video analytics technology. The partnership seeks to provide advertisers and agencies globally with more accurate and reliable audience metrics, utilizing real data rather than estimates based on censuses or multipliers. This enables a clearer understanding of campaign performance and the measurable impact of each impression.
Adsmovil OOH offers a comprehensive platform for campaign planning, programmatic buying, and measurement. It automates space buying, enables audience segmentation using proprietary data, and measures results in real time, employing a media-agnostic approach adaptable to individual advertiser needs.
“This alliance with Datavisiooh allows us to take a key step toward more transparent and effective DOOH advertising,” said Mariana Correa, SVP of Adsmovil OOH. “Our ‘Adsmovil Personas’ platform is fundamental to this progress because it allows us to accurately understand how many people pass by each screen and their profile. With this integration, we reinforce our commitment to a professional, independent programmatic ecosystem based on real audiences.”
Jaron Custodio, CCO of Datavisiooh, added: “We are very excited to work alongside Adsmovil OOH. This partnership responds to a clear market need: accurate and actionable data. By combining our technological capabilities with their audience expertise, we are opening the door to a new, more reliable and efficient buying model.”
Adsmovil OOH operates a substantial network of over 50,000 screens, generating approximately 7.3 billion monthly impressions across major Latin American markets including Brazil, Mexico, Colombia, Chile, and Peru. The company is also preparing to enter the Argentinian market. This integration enhances measurement capabilities across this significant regional footprint.
