AlArabia Outdoor Advertising, a leading company in the Middle East’s outdoor advertising sector, has launched a comprehensive digital billboard network in Dubai, U.A.E. This network is the largest of its kind in the region. The unveiling was marked by a high-profile ceremony at the Museum of the Future, attended by industry leaders, senior officials, and representatives from advertising agencies across the region.
During his address, Mr. Mohammed Al-Kharji, CEO of AlArabia Outdoor Advertising, emphasized the importance of this milestone, stating, “This initiative marks a new chapter for AlArabia as we launch the largest digital billboard network in Dubai, reinforcing the city’s position as one of the region’s premier advertising markets.”
AlArabia’s expansion into the UAE market follows over 42 years of successful operations across Saudi Arabia. According to Mr. Al-Kharji, the company’s entry into Dubai reflects its commitment to advancing digital advertising solutions in collaboration with key stakeholders, including Dubai’s Roads and Transport Authority (RTA).
The new digital billboard network incorporates cutting-edge technology and aims to foster partnerships that deliver measurable value for advertisers. AlArabia also seeks to strengthen interactive connections between brands and their audiences, including residents, visitors, and customers in Dubai.
As a prominent outdoor advertising company in the Middle East, AlArabia has focused on advancing digital out-of-home (DOOH) advertising. Over the past seven years, the company has pursued a strategy centered on sustainable growth and fostering partnerships with both local and international entities.
“Our mission is to create a sustainable and scalable digital advertising ecosystem, leveraging advanced solutions to support the regional economy while maximizing value for advertisers,” Mr. Al-Kharji added.
The launch event featured compelling visual presentations, showcasing AlArabia’s pivotal role in the DOOH sector. Attendees learned about the company’s achievements in driving investment growth and fostering strategic partnerships at both local and international levels. The event also offered insights into the future of outdoor advertising, emphasizing the potential of data-driven and sustainable solutions.
About AlArabia
AlArabia Outdoor Advertising is a Saudi-based leader in outdoor advertising. Operating in 28 cities across two countries, it provides advertising solutions, digital networks, consulting, and printing services. Focused on innovation and growth, AlArabia drives advancements in the Middle East’s advertising industry.
For more info, visit: https://al-arabia.com/
