75Media, a UK-based roadside advertising specialist, has announced the launch of Park Royal Tower, a new large-format digital billboard in London. The addition of Park Royal Tower to its RISE+ portfolio marks the company’s latest effort to expand its presence in key urban markets and deliver high-impact advertising opportunities for brands. With a strategic location on the North Circular (A406), one of London’s busiest commuter routes, the site is set to generate an estimated seven million impressions every two weeks.
The new advertising tower is situated in a prominent position that offers high visibility to a diverse audience, including commuters and residents from surrounding areas. Close to major commercial destinations such as Westfield London, Brent Cross, and Wembley, the site allows advertisers to reach a broad and affluent demographic. Its dual-sided display ensures maximum exposure for brands looking to enhance their presence in one of London’s busiest business districts.
Growing the RISE+ Portfolio
The launch of Park Royal Tower follows the rollout of other notable RISE+ sites, including the Glasgow M8 Tower and Edinburgh Airport Tower. The RISE+ portfolio is designed to provide advertisers with high-impact, strategically located digital screens in some of the UK’s most trafficked areas. Park Royal Tower is currently the company’s most prominent site in London, reinforcing its growth strategy in the capital.
Joe Lawson, Sales Director at 75Media, commented on the new launch: “Park Royal Tower is a landmark structure on one of London’s key routes, offering a premium platform for advertisers to reach their target audiences with high visibility. This is a significant addition to our RISE+ portfolio and supports our goal of expanding our footprint in major UK cities.”
Expansion and Market Position
75Media is currently the second-largest operator in the UK’s large-format roadside advertising sector. The company has been expanding rapidly since 2023, beginning with the acquisition of 122 billboard sites in Scotland, including the prominent M8 Tower in Glasgow. In early 2024, 75Media acquired London-based iQ OOH, adding 81 digital panels to its network. This growth was further accelerated in September 2024 with the addition of 595 classic 48-sheet billboards, significantly increasing the company’s market share and solidifying its position in the out-of-home (OOH) advertising market.
Alongside its business growth, 75Media has supported various community and sustainability initiatives. Since 2021, the company has partnered with the Yorkshire Dales Millennium Trust (YDMT) to contribute to projects in the Yorkshire Dales region. 75Media’s Environmental, Social, and Governance (ESG) strategy also aligns with the United Nations’ Sustainable Development Goals, reflecting its focus on sustainable business practices.
Website: https://75media.co.uk/
