Times OOH Mauritius is enhancing the advertising landscape at Sir Seewoosagur Ramgoolam International Airport (SSRIA) with its latest installation of innovative digital media solutions. The company has introduced six double-sided video walls at the airport’s baggage claim hall, offering a premium platform for advertisers to capture the attention of passengers during key moments of their travel.
The newly installed video walls, each measuring 3.5 meters by 1.5 meters, are strategically positioned around the baggage carousels to create high-impact touchpoints as passengers collect their luggage. This addition is part of a broader digital advertising network at SSRIA, which currently features 42 digital displays, six large-format video screens, and two expansive video walls. The comprehensive network is designed to provide advertisers with maximum flexibility to execute visually engaging campaigns that leave a lasting impression.
Expanding Digital Presence Beyond the Airport
Times OOH Mauritius is also extending its digital presence across the island to cover high-traffic commercial areas. The company operates digital advertising networks at two of Mauritius’ busiest shopping malls—Bagatelle and Jumbo Phoenix—serving around 1.1 million visitors each month. This expansion aims to provide brands with broader advertising options to reach both local and international audiences.
A Growing Network of Digital Installations
The latest enhancements at the airport build on a previous milestone achieved in November 2023, when Times OOH Mauritius installed two large-format video walls in the immigration hall, each measuring 9 meters by 3 meters. These installations set a new benchmark for indoor digital advertising in Mauritius, providing brands a unique opportunity to connect with arriving passengers through high-quality, immersive content.
Dev Dutt Das, Head of Business at Times OOH Mauritius, emphasized the company’s focus on digital innovation: “Digital is undeniably the future of advertising, and at Times OOH, we are committed to staying ahead of the curve. Our installations at Sir Seewoosagur Ramgoolam International Airport are not just about visibility; they are about delivering an engaging experience that resonates with today’s digital-first audience.”
In addition to enhancing its digital advertising capabilities, Times OOH Mauritius is actively pursuing sustainability through eco-friendly initiatives, including repurposing materials into reusable products and using solar energy to power its large-format billboards.
About Times OOH Mauritius
Times OOH Mauritius is a subsidiary of Times Innovative Media Ltd (TIML), part of the Times Group India—a media conglomerate with over 186 years of heritage in media excellence. As a leader in India’s out-of-home (OOH) advertising industry, Times OOH provides a diverse range of national and international advertising solutions tailored to both broad and niche markets. With a focus on digital innovation and sustainability, the company offers brands impactful platforms such as digital displays, 3D video walls, and interactive engagement zones across airports, transit hubs, and high-traffic urban locations.
For More Information, visit Times OOH
Contacts:
Akshaye Chummun
Email: akshaye.chummun@timesgroup.com
Phone: +230 5 928 9373
