Smartags, a company in Digital Out-of-Home (DOOH) advertising, has formed a strategic partnership with Inuxu, the developer of the Adgebra platform. This collaboration aims to improve the DOOH advertising experience in India by incorporating advanced programmatic buying and interactive technologies.
As part of the partnership, Adgebra will serve as the exclusive technology provider for Smartags. This will enable programmatic capabilities across Smartags’ extensive network, including screens on the Mumbai Central and Western lines trains. The collaboration aims to significantly expand this network over the next year, covering a wide range of transit media, retail media, railway station media, bus shelters, and billboards.
Key Features of the Partnership
Programmatic Buying:
Adgebra will facilitate programmatic buying across all Smartags’ DOOH media, allowing brands to efficiently target their campaigns using data-driven insights. This feature will enable seamless media selection and execution of campaigns with precision.
User Engagement:
The collaboration will also introduce innovative user engagement tools. Through Adgebra’s technology, audiences will be able to interact with ad content, participate in real-time surveys, and provide instant feedback. This will enhance the overall engagement and effectiveness of DOOH campaigns.
Optimized Campaign Execution:
The partnership will leverage Adgebra’s artificial intelligence-driven solutions to streamline the execution of advertising campaigns. This includes optimizing ad placements for better reach and impact, ensuring that marketing efforts are both effective and measurable.
Tarun Pugalia, Managing Director of Smartags, emphasized the benefits of the partnership, noting that it will enhance media buying efficiency and increase audience engagement through advanced interactive features. Rohit Bagad, Founder & CEO of Inuxu, echoed this sentiment, stating that the integration of Adgebra’s programmatic technology marks a significant advancement in the DOOH industry, offering brands a versatile and effective advertising solution.
Divyaraj Shrivastava, Director at Smartags, expressed enthusiasm for the collaboration, highlighting its potential to provide a new level of interaction and engagement in DOOH campaigns. Shashikant Anpat, VP of Products & Inventory at Inuxu, added that the partnership demonstrates a commitment to innovation in digital advertising, aiming to deliver exceptional value to brands with advanced technology and analytics.
About Smartags: Smartags is a company specializing in Digital Out-of-Home advertising, focusing on transit, retail, and billboard media. The company provides innovative advertising solutions across a vast network of screens in India, offering brands unique opportunities for audience engagement.
About Adgebra: Adgebra, developed by Inuxu Digital Media Technologies, is a leading digital advertising platform known for its programmatic buying and user engagement capabilities. Reaching over 500 million unique users, Adgebra offers brands effective tools for executing impactful campaigns through advanced analytics and technology.
Web: https://adgebra.co/
