Vistar Media, a prominent global provider of out-of-home (OOH) media technology solutions, has announced its official expansion into the Brazilian market. This initiative, conducted in collaboration with PRODOOH, Vistar’s programmatic OOH activation team in Latin America, aims to simplify the execution of digital out-of-home (DOOH) advertising campaigns for both advertisers and media owners in Brazil.
Vistar Media’s Platform Offerings
Supply-Side Platform (SSP): Vistar Media’s SSP provides Brazilian media owners with tools to efficiently manage OOH inventory. This platform connects local digital screens with a network of global marketers, enabling broader market reach and streamlined operations.
Demand-Side Platform (DSP): The DSP offered by Vistar Media enables advertisers to design and execute targeted DOOH campaigns. The platform includes features such as dynamic creative capabilities, audience targeting, and the use of external data triggers like weather conditions. It also supports third-party measurement to assess campaign effectiveness, offering a comprehensive solution for advertising strategies.
To support media owners and advertisers, Vistar Media offers various activation tools and support services to assist in integrating DOOH into marketing strategies. One key tool is Auction Packages, which simplifies the packaging and sale of DOOH inventory. The Client Success team provides ongoing support to help users effectively utilize the platform’s features.
Additionally, Vistar Media has introduced Vistar Academy, an educational platform designed to teach the fundamentals of programmatic OOH. The academy provides interactive courses to help both advertisers and media owners understand and leverage the benefits of Vistar’s technology.
Eugenie Chen, Senior Vice President of Strategy & Partnerships at Vistar Media, emphasized the potential of Brazil’s advertising market. She noted that the company’s advanced technology would enable more effective targeting and measurement of DOOH campaigns, enhancing overall marketing strategies. Guillermo Cuadrado, Partner and Country Manager of Brazil at PRODOOH, highlighted the benefits for advertisers and media owners alike, emphasizing the platform’s ability to connect local networks with global marketing opportunities.
The expansion into Brazil is supported by partnerships with key industry players such as JCDecaux, Helloo, and adMooH. These collaborations are expected to enhance the visibility and monetization of DOOH inventory in the region. Vistar Media’s programmatic DOOH solutions are now operational in Mexico and Brazil, with plans for further expansion into Argentina, Chile, Colombia, and Peru later this year.
