Home Awards ‘MUSE Digital Art Awards’ announced at Special PPDS-Hosted ‘Zero Power’ Exhibition and...

‘MUSE Digital Art Awards’ announced at Special PPDS-Hosted ‘Zero Power’ Exhibition and Ceremony in Milan

London-based art collective C-LAB, and Italian student, Giacomo Erba, have been named inaugural winners

In a significant acknowledgment of creativity and sustainability, PPDS, the global provider of Philips professional displays, is pleased to announce the winners of the first-ever ‘MUSE Digital Art Award.’ The winners were revealed during the world’s premier ‘zero-power’ digital art exhibition held in Milan, where Philips Tableaux ePaper displays showcased the brilliance of artists committed to making a difference.

The distinguished London-based art collective C-LAB, led by co-founder Laura Cinti, and Italian student Giacomo Erba, studying at the Accademia di Belle Arti di Brera, emerged victorious from a pool of over 200 entries representing 44 countries across the globe.

Connecting Creativity with Sustainability

The MUSE Digital Art Award, initiated by PPDS in August, marked a unique cultural initiative uniting the world’s creative minds with cutting-edge sustainable display technology. In collaboration with contemporary art curator Julia Rajacic and supported by Italy’s National Museum of Digital Art (MNDA), the competition aimed to visually articulate the challenges posed by the global ecological and climate crisis.

Global Participation and Rigorous Selection Process

The response exceeded expectations, with artists from diverse backgrounds and 20 finalists chosen by an esteemed panel of judges, including Ilaria Bonacossa, Domenico Quaranta, and Gabriela Galati. The final works were displayed on individual Philips Tableaux displays in Milan’s Fabbrica del Vapore, creating the world’s first ‘zero-power’ digital art exhibition from November 23 to December 12, 2023.

Sustainability at the Forefront

MUSE prioritized sustainability, selecting the 25″ Philips Tableaux ePaper display for its ability to deliver vibrant images 24/7 without consuming electricity. The entire event adhered to carbon neutrality guidelines, with a comprehensive carbon footprint report produced and offset by local Italian sustainability company Ustainable.

Recognizing Excellence

At the awards ceremony on November 23, Laura Cinti of C-LAB received the top honor for her project ‘Living Dead — On the Trail of a Female,’ emphasizing the importance of conserving endangered plant species. Giacomo Erba, with his work ‘Gneiss/3 ore/°1200°,’ secured the MUSE Student Award for his innovative approach to landscape photography, earning special mention.

Inspiring Change and Leading the Way

Ron Cottaar, Director of Global Marketing at PPDS, expressed pride in contributing to energy-conscious display solutions and inspiring positive change. Stefan van Sabben, Global CSR and Sustainability Manager, emphasized the urgency of addressing global ecological and climate challenges, highlighting initiatives like MUSE as essential for transformative thinking.

Luca Guariniello, Marketing Manager Italy at PPDS, thanked participants for their outstanding contributions, making MUSE a resounding success.

In the quest for a sustainable future, PPDS, through MUSE, not only showcases innovative digital art but also paves the way for a more conscious and interconnected world.

About PPDS

PPDS is a trading name of TP Vision Europe B.V. and MMD-Monitors & Displays Nederland B.V., wholly-owned subsidiaries of TPV Technology Limited, the world’s largest manufacturer of monitors and a leading provider of display solutions. For more information, visit https://ppds.com

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