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Saturday, January 25, 2025

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programmatic OOH

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Market Insights

US Marketers Reallocate Budgets to Programmatic DOOH Amid Growing Adoption

SI Editors -
New research from VIOOH, a global digital out-of-home (DOOH) supply-side platform, indicates a notable shift in the US advertising landscape, with 37% of marketers...
DOOH

Wovenmedia Teams Up with Place Exchange for programmatic OOH Media

SI Editors -
San Francisco - Wovenmedia has partnered with Place Exchange, a leading Supply-Side Platform (SSP) for programmatic out-of-home (OOH) media. This collaboration opens new doors...
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