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DOOH
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Vistar Media and JOLT Expand Partnership to Strengthen Global DOOH and EV Charging Advertising.
Vistar Media, a global leader in technology solutions for the out-of-home (OOH) advertising industry, announced the expansion of its partnership with JOLT, a global...
Hypermedia Introduces “Pinned” Platform to Simplify Retail Media Space Booking in UAE
Hypermedia, a leading player in the out-of-home (OOH) media industry in the UAE, has launched “Pinned,” a new digital platform aimed at transforming the...
Vertical Impression and PerView Partner to Improve DOOH Measurement Accuracy
Vertical Impression, a leading elevator digital signage network in North America, has announced a new partnership with PerView, a measurement service developed by Place...
Lemma Launches Lemma Infibid: Expanding Header Bidding Across DOOH, CTV, and Digital
Lemma, a global leader in emerging media advertising technology, has unveiled Lemma Infibid, an advanced omnichannel header bidding solution designed to optimize revenue for...
Global Programmatic DOOH Market: Key Trends & Insights from 2024 VIOOH Report
The latest VIOOH ‘State of the Nation 2024’ report reveals strong growth and investment in the programmatic digital out-of-home (pDOOH) advertising sector across key...
AdOnMo Secures $25 Million Funding Led by Rigel Capital to Expand Its Digital Screen Network
Expanding India’s Largest Digital Screen NetworkAdonmo’s Vision for the Future AdOnMo, a prominent player in India’s Digital Out-of-Home (DOOH) advertising sector, has raised $25 million...
Afterpay Launches New Media Network in Australia in Partnership with Yahoo DSP
Bridging Digital and Physical RetailFocus on Key Retail SectorsPrivacy and Data Security Afterpay has announced the launch of the Afterpay Media Network in Australia, set...
JCDecaux Posts 14% Revenue Growth in H1 2024, Boosted by Digital Expansion and Sustainability
JCDecaux SE, the global leader in outdoor advertising, has reported a solid performance for the first half of 2024, showcasing significant growth fueled by...
US Marketers Reallocate Budgets to Programmatic DOOH Amid Growing Adoption
New research from VIOOH, a global digital out-of-home (DOOH) supply-side platform, indicates a notable shift in the US advertising landscape, with 37% of marketers...
i-media UK Secures Investment from Mayfair to Expand DOOH Network
i-media, a rapidly growing Digital Out-of-Home (DOOH) media owner in the UK, has received significant investment from Mayfair Equity Partners, a specialist investor in...
Screenverse Rebrands as “Screenverse + TouchSource,” Expands Into Retail Advertising
Screenverse has announced the rebranding of its "Screenverse Office" programmatic network to "Screenverse + TouchSource," reflecting its strategic expansion beyond office buildings and into...
oOh!media Expands Retail Media Division with Rebrand to ‘reo’
oOh!media has announced a strategic expansion of its retail media division, rebranding it as "reo" to reflect its broader focus on sales monetization for...
Veridooh and Place Exchange Partner to Offer Independent Verification for Programmatic DOOH
Veridooh, a leading adtech company specializing in out-of-home (OOH) verification, has announced a partnership with Place Exchange, a prominent programmatic digital out-of-home (DOOH) supply-side...
VIOOH Launches New Audience-Based Visual Planning Tools for OOH Media Owners
VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, has introduced new enhancements to its VIOOH Trading Manager platform. These updates aim to improve...
Vistar Media Names Sharin Chawla to Lead Bangkok Office as Part of Southeast Asia Expansion
Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, has announced the opening of a new office in Bangkok, Thailand. This...
VMO Launches Retail Media Network Across New Zealand
VMO has announced the expansion of its retail media network, VMO Shop, into New Zealand, securing rights to 20 major shopping centres across the...
Top OOH Firms See Strong Q2 2024 Growth in Digital & Programmatic Ads: Solomon Partners
The global Out-of-Home (OOH) advertising industry experienced revenue growth in Q2 2024, driven by advancements in digital and programmatic advertising. This article summarizes the...
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