Red Dot Digital Media, a specialist in digital signage integration, has successfully implemented improvements to the internal corporate communication system for dnata, a global air services provider. This initiative aimed to streamline communication across dnata’s extensive network, offering ground handling, cargo, travel, and flight catering services worldwide.
Communication Enhancement Initiative: As part of its efforts to enhance internal communication, dnata partnered with Red Dot to deploy corporate communication screens across its global service network. The objective was to establish a dynamic and reliable communication channel between corporate headquarters and employees across six continents.
Technological Integration: Red Dot implemented a solution using BrightSign media players and the Signagelive Content Management System (CMS). Nearly 200 screens were deployed across 16 countries, including North America, Africa, the Middle East, South America, Australia, Europe, and Asia. The screens, powered by BrightSign XD235 media players with Signagelive software, were configured and tested at Red Dot’s Carlsbad, CA facility before global installation.
Overcoming Global Challenges: Red Dot’s expertise in managing international projects was crucial, particularly in addressing unique customs requirements and shipping challenges in diverse destinations like Brazil, Pakistan, Iraq, and Zanzibar. The company’s global proficiency ensured timely and successful deliveries.
Seamless Onsite Deployment: Deploying and integrating equipment at more than a dozen airport locations presented diverse challenges. Red Dot’s specialists collaborated with local IT staff, configuring networks and ensuring seamless content updates from the cloud. This collaborative approach streamlined the process and reduced troubleshooting time.
Efficiency through Template Utilization: Red Dot leveraged the Signagelive CMS to build on dnata’s existing templates, resulting in significant cost savings and an accelerated deployment timeline. Two master screen layouts were developed, featuring zones for marketing and HR content, a custom content ticker, local date & time, and the company logo.
Global Deployment Expertise: Red Dot’s design qualifications, expertise in the BrightSign and Signagelive ecosystem, and successful track record in global deployments made them the preferred partner for this extensive project. With prior experience deploying 36 locations in the United States for dnata, Red Dot’s existing relationship with the client played a crucial role in the project’s success.
Statement from dnata: Willem Bosch, Marketing and Communications Manager at dnata, expressed satisfaction with the collaboration, stating, “The Red Dot team effectively navigated through regional complexities and supported the seamless management of our global deployment.”
Statement from President of Red Dot Digital Media: Darryl Kuder, President of Red Dot Digital Media, emphasized the complexity of global deployments, stating, “Orchestrating this on a global scale is no easy feat and requires deep international expertise for successful deployment.”
About Red Dot Digital Media:
Red Dot Digital Media is a specialist in digital signage integration, providing solutions to enhance communication and engagement for businesses globally.
dnata is a global air services provider, offering ground handling, cargo, travel, and flight catering services across six continents.