Saturday, April 13, 2024

BroadSign Works With Zoom Media & Marketing Digital Signage Network

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BroadSign International Inc., a global leader in digital signage management software, has partnered with Zoom Media & Marketing, a premier provider of targeted out-of-home media solutions. This collaboration is set to revolutionize the way digital screens are managed across numerous nightlife venues nationwide.

BroadSign’s flagship offering, the BroadSign™ Suite, a comprehensive Software as a Service (SaaS) solution, has been selected by Zoom Media to enhance and expand its digital signage network. This network boasts a wide array of digital displays strategically placed in bustling bars and restaurants across the top ten U.S. markets, capturing the attention of a vast audience.

Dennis Roche, President of Zoom Media & Marketing, praised the versatility and comprehensive features of BroadSign’s software, highlighting its ability to customize content loops, schedules, and playback options. “The digital signage landscape is rapidly evolving, with advertisers increasingly recognizing its value. We’re excited to leverage BroadSign’s platform to offer unparalleled flexibility and reach to our advertisers,” Roche stated.

The adoption of BroadSign™ Suite will empower Zoom Media to meticulously schedule content across its network, ensuring precise playback on each screen while also monitoring network and campaign performance. Additionally, the software facilitates the creation of proof-of-play reports for advertisers, manages media space inventory, and enables targeting of campaigns based on demographic and geographic criteria from a centralized hub.

Rick Engels, President and CEO of BroadSign, emphasized the necessity of a scalable and flexible technology solution to accommodate Zoom’s expansive national network. “The design of BroadSign Suite, with its emphasis on growth and adaptability, perfectly aligns with Zoom’s ambitions for expansion. Our ability to provide auditable metrics on par with traditional and online media was also a significant factor for Zoom’s ad sales team,” Engels commented.

BroadSign International Inc. stands at the forefront of the digital signage industry, offering solutions that address the complex challenges of modern digital networks. The BroadSign™ Suite is celebrated for its campaign execution capabilities, accountability, and scalability, making it the preferred choice for operators aiming to engage out-of-home audiences and monetize network airtime.

Zoom Media & Marketing operates an extensive indoor network spanning over 6,000 venues, including fitness centers, indoor soccer facilities, bowling centers, and nightclubs, among others. This partnership with BroadSign represents a leap forward in offering advertisers innovative and effective ways to reach their target audiences in dynamic environments.


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