Screenverse has announced the rebranding of its “Screenverse Office” programmatic network to “Screenverse + TouchSource,” reflecting its strategic expansion beyond office buildings and into high-traffic retail environments. This rebrand aims to offer advertisers a broader range of digital advertising opportunities across diverse venues.
The rebrand follows Screenverse’s established presence in the office space sector, where TouchSource has built a strong reputation in the Digital Out-of-Home (DOOH) advertising market. By incorporating retail venues into its portfolio, Screenverse seeks to extend its digital advertising reach and provide advertisers with a wider range of inventory options.
David Weinfeld, CEO and Co-founder of Screenverse, highlighted the company’s success in the office segment and its future plans: “We’ve seen significant success with TouchSource’s office venues, positioning us as a leader in the space. As we expand into retail, this rebrand reflects the broader scope of our inventory and the growing value we offer to advertisers.”
The newly expanded “Screenverse + TouchSource” network will enable advertisers to connect with consumers in high-traffic retail locations, such as shopping malls and urban centers across the U.S. These environments provide brands with opportunities to engage their target audience in places where they spend significant time.
As part of its growth into retail, the “Screenverse + TouchSource” network has expanded its reach to several major U.S. markets, including Los Angeles, Dallas-Fort Worth, Columbus, and Philadelphia—regions known for high consumer engagement. This broader geographic footprint makes the network appealing to advertisers seeking to reach diverse audiences in dynamic retail spaces.
TouchSource’s presence in retail is expected to benefit both advertisers and venue partners. Ajay Kapoor, CEO of TouchSource, remarked, “Retail centers nationwide rely on us for delivering engaging, revenue-generating digital experiences. This rebrand represents our growing presence in retail spaces and supports our commitment to providing streamlined access to valuable advertising inventory.”
With over 10,000 active digital screens in its portfolio, the expanded network also offers advertisers access to private marketplace (PMP) deals, allowing brands to efficiently purchase advertising space in premium retail locations. Adam Malone, President and Co-founder of Screenverse, emphasized, “Advertisers are always looking for ways to simplify the buying process while ensuring access to top-tier inventory. With ‘Screenverse + TouchSource,’ we offer streamlined access to some of the most desirable digital screens in the market.”
By integrating both office and retail environments, Screenverse provides advertisers with opportunities to reach consumers in various settings, facilitating broader audience engagement across multiple locations.
Jessica Silva, Chief Operating Officer of Screenverse, expressed optimism about the future impact of the rebrand: “This expansion opens up new opportunities for both advertisers and venue partners, and we look forward to seeing the benefits of this enhanced network.”
Web: https://www.screenversemedia.com/
