PacRim Digital Media, Brings Self Service Interaction Technology to Branson, MO Transforming the Hospitality and Tourisum Industry4 min read
Ms. Elsa Killeen SR Vice President of sales and operations will be running the Division in Branson Missouri. Elsa has spent over 20 years in tourism sales, marketing, community relations and advertising including, a long tenure in hotel operations, guest and concierge services management, as well as domestic and international experience in connecting communities and tourism together.
Elsa has been with PacRim Digital Media since late 2007 having served as SR Vice-President for their International Division and the U.S. Western Division, prior to which she held the position of VP of one of the largest state-wide brochure and visitor magazine distribution and marketing Companies in Hawaii. Elsa brings a wealth of experience to the Branson Tourism Community.
PacRim Digital Media, Inc. is a privately held company and has moved their Corporation to Missouri. Their North American Executive Office and Technical Development Center is located in Carbondale Colorado with International offices in Kihei, Hawaii.
PacRim Digital Media provides services for clients around the world, including Marriott, Hyatt, Embassy Suites, Best Western, Clarion Hotels, Comfort Inn, Crowne Plaza, Hilton, Fairfield Inn & Suites, Rodeway Inn, U.S Air Force Academy, United States Army and Royal Gorge, just to name a few.
“Branson Missouri is a dynamic and exciting city for us,” said Mitch Jamison, Chief Financial Officer and Executive Director. “Branson has become the focus of international and national attention as a major development area, Entertainment and Tourism Destination,” Jamison explains. “The reasons are numerous and range from the central geography in the US, the welcoming corporate climate of Missouri, to its diversity, rich history and a great destination that hosts nearly 8 million Visitors each year. This city is a major entertainment epicenter producing more than 100 live shows and 50 theaters of major recording artists and family oriented entertainment offerings, along with a large variety of live music theatres, hotels chains, activities and attractions,” said Jamison. “There are annual conventions as well as both business and leisure travellers. Branson, Missouri is distinguished for outstanding live shows, fine dining, lively shopping, and championship golf courses. Branson is becoming a melting pot for the hospitality industry. Bringing our products, services and innovations to the Branson region is a good fit for our company in a great location.”
“Business owners are concerned by money wasted on traditional means of marketing communication, and information services, including advertising, expensive printing of brochures and flyers,” Elsa Killeen SR., Vice President of Operations of PacRim Digital Media Group explained. “According to analysts, there is a seismic shift to newer forms of interactive marketing print media and digital media communication. PacRim Digital Media offers powerful alternatives to traditional marketing and tourism media communication.”
PacRim Digital Media is a hospitality, guest and visitors services technology company committed to dynamic interactive equipment, software development and visual style. We help hotels, resorts and all tourist related venues and businesses become innovative and efficient, while providing guests and visitors the best possible service.
“Today’s guest and visitor to destination cities such as Branson want their information easy, visually and on demand,” Elsa Killeen states. “No longer do Visitors have to exert efforts to find area information, where to dine, shop, what show to see, how to make a reservation or how to get there,” according to Elsa Killeen. PacRim’s interactive products and technology makes it easy for them to find these businesses by always connecting the visitor to the community and making content come to life.
Digital interactive technology and mobile applications comes at an opportune time for the Branson market. This technology responds to the needs of the market, on benefits of which interactive digital signage, kiosks and mobile applications can bring to businesses.
According to an online survey conducted this year, end users from the entertainment, retail, healthcare, transportation, finance, advertising and hospitality industries have made intentions to deploy Digital Signage, Kiosks and mobile device applications technology within the next 6 – 18 months. With consumer confidence increasing as businesses gradually recover from the crisis, PacRim Digital Media brings solutions right to our community.
The Hospitality Industry is not the only area where digital media is changing the marketing landscape. Signage and mobile applications has major uses in cinemas, retail, night clubs, pubs, banks, airports, museums, and shopping malls, all of which are welcoming the interactive digital, technology with open arms. They are counting on it to help them step away from static signage and advertising that just blends and becomes a victim of Ad blindness. Digital signage and kiosks has been a way for businesses to offer various different messages from one location.
As today’s consumers from all ages 16-65, are going digital, PacRim Digital Media offers the best platforms to integrate digital technology into your current business model to reach out to this new generation of consumers.
PacRim Digital Media features a wide range of solutions that will give companies a competitive edge. It brings together the users and community.