Reach Media Group (RMG), a leading digital place-based media and entertainment company, and Harrah’s Entertainment, the casino and hotel operator, announced today that they are launching a new place-based Hospitality Entertainment Network.
The new network will be one of the first of its kind within the space, breaking new ground in an aggressively expanding industry. This will be RMG’s sixth place-based video network and will consist of 50,000 screens in high-traffic, long dwell-time locations in Harrah’s Entertainment-owned hotels and casinos including Caesars Palace, Harrah’s, Horseshoe and Planet Hollywood resorts.
RMG will have the ad sales rights to represent the full network of screens outside the hotels, on gaming floors and in hotel rooms. RMG plans to manage, build and grow the network to 75,000 screens by the end of 2011.
“Advertisers now acknowledge the value of place-based video and the ability to target active consumers as a great complement to the marketing mix. By launching a new network in partnership with Harrah’s Entertainment, RMG delivers further expanded reach and an active audience base to marketers by providing them with the opportunity to tap into this highly-coveted segment,” said Garry McGuire, CEO RMG Networks
Harnessing interactive channels, the new network will also enable advertisers to further engage their target audiences by enhancing the consumer experience via geo-targetable mobile display ads, mobile coupons, online loyalty programs and touch screen systems.
”We’ve been very impressed with RMG’s expertise and record of success with a variety of consumer brands, and look forward to a mutually rewarding relationship,” said David Norton, senior vice president and chief marketing officer for Harrah’s Entertainment.
Advertising on RMG’s new network will begin running in early December 2010.
This announcement comes on the heels of a 14 month period of aggressive growth as RMG expanded to 190,000 screens reaching over 60M active monthly viewers. RMG’s five other place-based networks connect with consumers on their path to purchase in fitness centers, cafes, eateries, colleges, doctor’s offices, pharmacy locations, airplanes and taxis.
Juno Management Partners, a business development and transactional firm, served as an advisor to Harrah’s in the completion this relationship.
About Reach Media Group
Named on AdWeek Media’s 2010 OOH Hot List, RMG is a digital media company that owns, operates and powers place-based video networks that reach active consumers across multiple high-engagement media platforms. Traveler Entertainment, Fitness Entertainment, Point-of-Care, mtvU, NYTimes.com Today and Hospitality Entertainment networks engage 60 million highly desirable and elusive viewers every month, leveraging over 190,000 video screens nationwide. RMG is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit www.RMGnetworks.com.
About Harrah’s Entertainment
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada more than 74 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names. Harrah’s also owns the World Series of Poker® and a majority interest in the London Clubs International family of casinos. Harrah’s has recently completed installation of E-GuideTV, which carries in-room advertising space alongside real-time listings, at some of the company’s properties in Las Vegas. Harrah’s is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com.
Pascale Marchand / MPRM Communications
pmarchand [at] mprm.com
Source: Reach Media Group