UK-based outdoor advertising operator 75Media has strengthened its leadership team with the appointment of four women as National and International Account Directors. The hires are part of the company’s continued expansion across the UK, following its rise to the second position in the large format roadside billboard market.
Lucy Bendall, Carla Zonfrillo, Lydia Collins, and Holly Watson have joined 75Media’s national team, bringing extensive experience in media sales and out-of-home advertising. The three National Account Directors—Lucy Bendall, Carla Zonfrillo, and Lydia Collins—will focus on driving growth for clients through creative outdoor campaigns and building lasting partnerships.
Bendall, who has over 20 years of experience, joins from Clear Channel, where she was part of the Bright Sparks talent programme. Zonfrillo, also with 20 years in the industry, previously worked at Global Media, while Collins brings 16 years of expertise, having held roles at Exterion Media, Clear Channel, and Alight Media.
Holly Watson has been appointed as International Account Director, tasked with managing relationships with international clients seeking to advertise in the UK. Watson, who has held roles at News UK, Alight Media, and Kinetic, brings a strong background in both traditional and digital media sales.
75Media, headquartered in Leeds, has rapidly expanded its portfolio of advertising sites across the UK. The company now operates almost 1,200 large format roadside billboards, making it a key player in the out-of-home advertising sector.
Recent acquisitions have bolstered its presence in major urban areas such as London, Manchester, Liverpool, and Birmingham. In 2023, 75Media also expanded into Scotland with the acquisition of 122 new billboard sites, including the M8 Tower in Glasgow, Scotland’s largest roadside advertising structure.
In early 2024, 75Media acquired iQ OOH, a London-based operator with 81 digital panels, further strengthening its position in the market. The company’s growth continued in September 2024 with the addition of 595 classic 48-sheet billboards, doubling its portfolio and solidifying its number two position in the UK’s large format roadside advertising market.
Chris Ball, Business Director of the National Team, welcomed the new appointments, stating: “Lucy, Carla, Lydia, and Holly bring a wealth of experience and are already proving invaluable to our clients. Their expertise will help us continue to deliver high-impact campaigns for brands such as Typhoo Tea, Shein, Holy Moly, and For Goodness Shakes.”
Website: https://75media.co.uk/
