Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, has announced the opening of a new office in Bangkok, Thailand. This expansion is part of the company’s strategy to strengthen its presence in Southeast Asia, a region experiencing significant growth in digital out-of-home (DOOH) advertising.
The Bangkok office will be led by Sharin Chawla, who has been appointed as Director of Sales & Partnerships, Thailand. Chawla brings over 14 years of experience in digital marketing, with a background in digital consulting, advertising, and strategic partnerships across various industries, including finance, retail, real estate, and FMCG.
“Opening the Bangkok office is a key step in our expansion across Southeast Asia,” said Ben Baker, Managing Director for APAC at Vistar Media. “Sharin’s expertise in the Thai market will be instrumental in advancing the adoption of programmatic DOOH and providing valuable support to our clients.”
Chawla expressed his enthusiasm for joining Vistar Media at a time of growing interest in programmatic DOOH in Thailand. He highlighted the opportunity to help brands leverage Vistar’s technology to create data-driven OOH campaigns that engage both local and international audiences.
Vistar Media’s new office in Bangkok follows the company’s recent expansion into the Thai market in the latter half of 2023. The company has already established partnerships with major players like Plan B Media, UpMedia, and Q-Ads, offering access to premium DOOH inventory for advertisers.
The Bangkok office will collaborate with Vistar Media’s teams in Singapore and Australia to support campaigns across the Asia-Pacific region. As the DOOH market continues to develop in Thailand, Vistar Media aims to build strong relationships with local partners and clients, contributing to the ongoing growth of digital out-of-home advertising in the region.
