Home News Navori Labs Implements AI-Powered Digital Signage and Analytics for Walmart Mexico

Navori Labs Implements AI-Powered Digital Signage and Analytics for Walmart Mexico

Navori Labs Unleashes Digital Signage and Analytics Powerhouse at Walmart de Mexico y Centroamerica

Switzerland – Navori Labs, a Swiss software innovator, has successfully deployed a state-of-the-art digital signage and AI-based camera analytics solution for Walmart de Mexico y Centroamerica. This collaboration enhances shopper insights and advertising strategies across more than 350 Walmart Supercenter and Sam’s Club locations in Mexico.

Navori Labs has integrated its QL digital signage software with Aquaji analytics to create a unified solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. This solution is now operational in 173 Walmart Supercenters and 180 Sam’s Club locations, with an additional 20 stores set to follow.

Data-Driven Advertising and Customer Engagement

The Navori Labs solution empowers Walmart de Mexico y Centroamerica to collect valuable customer engagement data and offer comprehensive analytics, including shopper demographics, to their Digital Out-of-Home (DOOH) advertising partners. This integrated approach allows for seamless interoperability with QL’s digital signage content management and playout workflow.

Earlier this year, Walmart de Mexico y Centroamerica identified the potential of Navori Labs to develop a digital signage strategy supporting programmatic DOOH advertising, ad campaign management, and proof of playback reporting. Navori’s Aquaji solution provides essential shopper demographics and foot traffic data within QL’s CMS, along with proof of play data for advertisements.

Real-Time Analytics and Enhanced Campaign Strategies

The data collected through Aquaji cameras, installed near store entrances, is invaluable for fine-tuning campaign strategies based on real-time, store-level customer behaviors. Each store features a “Totem” with a built-in portrait display for digital signage content, powered by QL software.

Jonatan Fasano, Head of Product at Walmart Connect Mexico y Centroamerica, commented, “The Totem has an audience measurement camera that provides us with invaluable data, helping us better understand our customers’ consumption habits to offer segmented strategies based on our advertisers’ campaign objectives.”

Future Expansion and Advanced Features

Walmart Connect plans to expand the use of QL-powered displays and Aquaji cameras, integrating them with existing system-on-chip (SoC) displays. Additional QL features, including its advertising campaign module, advanced content scheduling, and context-aware automation for content playout, will automate content management, reducing the need for manual tasks.

The unified solution aids DOOH advertisers in maximizing their campaigns by targeting optimal days and times for their desired demographics. Jerome Moeri, CEO of Navori Labs, stated, “As the first to market with a unified digital signage and analytics solution, we are now seeing the benefits of this technology in action for Walmart de Mexico y Centroamerica and other Navori customers. The native interoperability of QL and Aquaji offers our customers an out-of-the-box solution that produces immediate results, making smarter business decisions and improving the customer experience.”

Navori Labs and Walmart Connect look forward to extending this solution into more high-traffic areas, capturing broader data sets for stores and advertisers.

About Navori
Web: https://navori.com/

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