Malmo – In a significant move to expand its market presence in the DACH region (Germany, Austria, and Switzerland) and beyond, ZetaDisplay AB, a leading provider of digital signage solutions, has acquired Peakmedia digital signage GmbH, a prominent Austrian digital signage integrator. This strategic acquisition is expected to have a positive impact on ZetaDisplay’s financial performance and is set to accelerate the company’s growth in Europe.
ZetaDisplay CEO, Per Mandorf, expressed his enthusiasm for the acquisition, stating, “We are now proactively continuing to drive the consolidation in the European market for Digital Signage. This latest acquisition complements our DACH platform to further fuel our growth and quality ambitions. The Peakmedia team, in addition to strong financial performance, add a matching entrepreneurial focus to the group that will positively boost our ever-evolving business and culture. I’m very excited to have them join the group.”
The acquisition of Peakmedia is the latest step in ZetaDisplay’s strategy to expand its presence in the DACH markets, following its German acquisition in 2021. With Peakmedia as part of its subsidiary portfolio, ZetaDisplay gains a significant market presence that opens up new opportunities not only in DACH but also in Southern and Eastern Europe and the Balkans, where Peakmedia has existing customers. The deal also brings an attractive customer portfolio that will be leveraged for collaborative growth and expansion initiatives over time.
Peakmedia, a leading digital signage integrator in Austria, was founded in 2012 by its three founders and has since grown to manage approximately 9,000 active licensed installations with over 20 full-time employees. The company’s reach extends beyond Austria, with active installations in Germany, Slovenia, Croatia, Hungary, Romania, Italy, and Switzerland, serving a blue-chip customer base. Peakmedia offers a comprehensive range of digital signage and audio services, including concept design, onsite installation, remote support, monitoring, and content creation.
Peakmedia co-founder and CEO, Jonas Wilhelm, commented on the acquisition, stating, “We made a strategic decision to secure our growth ambition by teaming up with a leading international full-service partner. As we scanned the market, we eventually saw ZetaDisplay as the ideal partner, combining a similar entrepreneurial culture and values, as well as an appealing international customer portfolio with attractive concepts and software development capacity.”
Wilhelm also emphasized that Peakmedia will initially continue to operate under its brand as part of ZetaDisplay to leverage its positive brand perception. Simultaneously, efforts will begin to integrate operations, business strategies, and products to align with the larger group offering.
The acquisition of Peakmedia by ZetaDisplay represents a significant step in the digital signage industry, strengthening ZetaDisplay’s position in the European market and offering exciting growth prospects for both companies as they embark on this new journey together.