Saatchi Gallery is launching a year-long initiative reaching out to London’s business people with a digitised art exhibition in partnership with ECNlive.
A selection of the art on show in the Gallery will be transmitted into hundreds of offices across the capital. A preview of selected pieces from the ‘Gaiety is the most outstanding feature of the Soviet Union’ exhibition, which runs until 5 May and features installations such as Gosha Ostertsov’s Sex in the City, will be displayed across the network to an audience of more than 500,000 business executives.
ECNlive screens will also carry chosen pieces from the ‘Breaking the Ice’ exhibition, containing work from Moscow artists from the 1960s-1980s until 24 February when the exhibition closes.
The partnership between the Saatchi Gallery and ECNlive aims to engage the business audience, and encourage an interest and connection between the City and the Gallery.
“This is an exciting opportunity for us to reach new audiences in the heart of the City of London, and encourage business people to visit the Gallery and experience our collection and innovative new shows in the flesh,” said Nigel Hurst CEO of the Saatchi Gallery.
ECNlive CEO Antony Ceravolo added: “Our initiative with the Saatchi Gallery turns more than 130 of London’s premier business buildings into temporary digital gallery spaces.”
Source: ECNlive
