Home News MultiTaction enhances the Harrods experience

MultiTaction enhances the Harrods experience

DigiTact interactive technology_2 Retail icon works with Digitact Ltd to add MultiTaction technology to sales tools

MultiTouch Ltd, developer of the world’s first modular multi-touch LCD screen for large-scale displays, is delighted to announce that two 55” MultiTaction Cells have been used in the first interactive media platform dedicated to the beauty industry. Called BeautyTouch, the concept is the result of an innovative collaboration between Urban Retreat at Harrods, and DigiTact Ltd, a software company specialising in experiential retail technology.

BeautyTouch is a 360 degree solution to interactive retail marketing for innovative brands looking to give their customers an exciting in-store experience every time. Counters that make use of interactive technology to display content dynamically have a very clear point of difference. BeautyTouch helps sales assistants keep customers engaged for longer, deliver brand messaging on demand and lengthens the window of opportunity to encourage a customer to make a purchase.

The platform focuses on using interactive technology to enhance the shopping experience for consumers, and provides previously inaccessible insight to brands on the behaviour of retail browsers using embedded data capture filters. By using gesture technology and Enriched Reality – MultiTouch’s own object recognition technology – BeautyTouch lets consumers dynamically browse, share, email, give feedback and request further information about on-screen content in real time, and in an environment that brings branded content to life.

Urban Retreat has always been recognised within the Beauty Industry as an innovator, so it was no surprise that creative director, Reena Hammer was keen to adapt MultiTaction Cell technology to specifically suit the beauty retail industry.

“Having met with the Digitact team, it was clear that this technology had the ability to inspire and engage both brands and consumers – something which is at the heart of our business,” explains Reena. “Being stagnant has never been an option for us. And from a commercial point of view, as a business we saw the value of the real time data and information it could provide us. As we continually strive to move the business forward and understand our customers better, this type of technology will only act as an accelerator for us. This technology has a pretty face but brains too!”

Digitact Founder and CEO, Ben Gibson comments: “A key approach we have to interactive technology is its dual purpose in providing an entertaining and functional user interface for consumers, but also it’s ability to give our clients deeper insight into how their customers are browsing. Better data is the key to continued business success and our embedded data analytics suite helps the BeautyTouch concept obtain that.”

Ben adds: “One of the primary reasons for selecting the Multitaction cells was their ability to recognise objects and markers, which is not something that had been deployed in the beauty sector until now”.

Hannu Anttila, Vice President of Business Development of MultiTouch comments: “We are delighted to see MultiTaction Cells in use in such an iconic department store as Harrods, and we are thankful to DigiTact, a key partner in the retail segment, for undertaking this fantastic project and making it such a success. MultiTaction Cells are currently being used in a huge range of functions, and the opportunities for the retail sphere are clear from the Beauty Touch application.”

Beauty Touch offers myriad benefits to the customer as well as the retailer including:

• Enhances the customer experience boosts sales

• Tactile technology that is user friendly and familiar in look and feel

• Unique sales tool that creates a very positive talking point for staff and customer engagement

• Constantly updates and never static. When integrated into beauty counters a lasting impression is made

• Drives viral campaigning through on-screen social network integration at the point of sale

• Captures clean data

• Initiates measurable knowledge on consumer behaviour and your brand’s outreach and interaction with the consumer

For more information on Digitact Ltd, please www.digitact.co.uk and for BeautyTouch visit www.beautytouch.co.uk

For more information on MultiTouch, please visit  www.multitaction.com, as well as the MultiTouch YouTube channel at youtube.com/multitaction, and twitter.com/multitouchfi for further MultiTouch updates.

About DigiTact Ltd

DigiTact is a digital landscape and software development company that specialises in immersive interactive technology. The company merges tactile experiences, enterprise and technology to create beautiful interactive surfaces, captivating digital signage and intuitive human engagement with the content and objects around us. Touch enabled devices have become indispensable to the modern consumer. DigiTact recognises the value in offering that same familiar interactive smart phone feel on an even grander scale, by building dynamic touch-screen applications that truly bring your media content to life.

About Urban Retreat

The Urban Retreat group is a pioneer in luxury hair and beauty. Created ten years ago by industry expert George Hammer, Urban Retreat has developed a reputation as the ultimate destination for health and beauty services. It is one of the biggest salons in the world, with a spectacular flagship location on the top floor of Harrods. Together with other locations at Harvey Nichols in Manchester, its diffusion arm UR Beautiful in Kingston, the luxury online beauty shop The Urban Retreat Beautique, and its glamorous mobile beauty therapy service At Home – The Urban Retreat is a beauty paradise accessible to all.

About MultiTouch Ltd

MultiTouch is a leading developer of interactive display systems, based on proprietary software and hardware designs. The company is headquartered in Helsinki, Finland, with U.S. offices in Silicon Valley, California, New York City and an office in Singapore. The company’s systems are currently in use in more than 50 countries around the globe. For more information, please visit www.multitouch.fi.

MultiTaction® is a registered trademark of MultiTouch Ltd.

About MultiTaction

Aimed at installations in retail, education, real estate, exhibitions and corporate use, MultiTaction® Cell multitouch displays boast the world’s most advanced interaction features and an ultra-fast 200 fps tracking, enabling the most engaging interactive user experiences to be deployed. Based on MultiTouch’s proprietary Computer Vision Through Screen technology, MultiTaction® Cells are designed for multiple concurrent input methods, including fingers, hands, pens and Enriched Reality™: interaction with real-life objects, and can be stacked to create very large interactive surfaces in a variety of shapes to be interacted with by unlimited number of concurrent users. Full networking capabilities allow for cloud applications and social media integration as well as remote management and monitoring.

Digitact contact:
Ben Gibson
email: ben [at] digitact.co.uk

MultiTouch Ltd PR:
Bigger Boat PR
rob [at] biggerboatpr.com
email: +44 (0) 7986 113 722

Source: MultiTouch

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