Monday, February 26, 2024

Digital Place-based Advertising Association to Sponsor 4th Annual DPb Advertising Summit at Digital Signage Expo in Las Vegas

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Digital Place-based AdvertisingAll-Day Event on February 26 Designed to Help Brand Marketers and Agencies Capitalize on Opportunities in Digital Place-based Media

The Digital Place-based Advertising Association (DPAA) will sponsor an all-day DPb Advertising Summit at Digital Signage Expo® (DSE) in Las Vegas on Feb. 26. The 4th annual DPb Advertising Summit will spotlight panels and speakers to help brand marketers and agencies capitalize on opportunities in the rapidly growing and influential digital place-based media space.

Registration information can be found at DSE, which runs from Feb. 26-28, is the world’s largest and longest running international trade show and conference dedicated to digital signage, interactive technology and digital place-based media networks.

The DPb Advertising Summit on Feb. 26 (8am-5pm) will encompass seven informative and thought-provoking sessions, including a look at effective creative campaigns, breaking through clutter in today’s age of digital distractions, digital place-based media metrics, the growth of the digital place-based sector, planning and buying issues and more. Susan Danaher , president & CEO of DPAA, and Bob Martin , founding partner, Bob Martin Media, will serve as moderators.

A luncheon keynote by David Kepron , owner, Retail (r)Evolution LLC, will delve into understanding how recent discoveries in neuroscience and the changing communication of brand stories through social media and emerging digital technologies will influence the way brands connect to their customers — both in and out of shopping places. Kepron will examine how the path to purchase can be enhanced with digital technology.

Other sessions include:

“Who Buys Digital Place-based and Emerging Networks,” with Patti Foley , director marketing communications & merchandising, Jack in the Box, and Jill Nickerson , vice president/director out-of-home, Horizon Media.

“State of the Global Digital Place-based Network Industry: Moving from Shakeout & Consolidation to a Mature Growth Business,” with Patrick Quinn , CEO, PQ Media.

“SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement,” with Jeremy Lockhorn (moderator), vice president, emerging media, Razorfish; Chris Beauchamp , CEO, Monster Media; Ian Dallimore , digital out-of-home strategist, Lamar Advertising; and Garrett Dodge , co-founder & CEO, Roqbot.

“Digital Place-Based Marketplace Demand and Direction,” with David Matera , CEO & co-founder, OOH Pitch; Jack Sullivan , SVP out-of-home activation director, Starcom USA; Daniel Wilkins ; president, n2; Rick Robinson , managing director, west coast, MacDonald Media; and Rocky Gunderson , principal, SierraRock.

“Creative Campaigns,” with Anne Judge , principal, The Judge Group, and Anne White , principal, HypeHouse, Inc.

Additional speakers will be announced in the coming weeks.

About Digital Signage Expo

Celebrating its 10th anniversary in 2013, Digital Signage Expo,held at the Las Vegas Convention Center, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will include 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.

About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit Twitter: @DPAAds

Mark Braff
Braff Communications LLC
mbraff [at]

Source: Digital Place-based Advertising Association (DPAA)

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