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Scala to showcase a new user interface for Content Manager and new functionalities including HTML5 content playback and Android device support at ISE 2013

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Scala booth at Integrated Systems Europe 2013Visit Booth 10-N129 and experience interactive features for mobile (Windows, Android and iPad tablets and mobile phones) that engage audiences in retail and corporate settings, new Facebook and Twitter implementations and the launch of Scala’s integration with the new Samsung Smart Signage Platform.

Visitors of Integrated Systems Europe 2013 can experience a brand new version of Scala’s software which includes many new features and improvements. Notably, Scala will showcase HTML5 and Android player support, the usage of interactive features on mobile devices to engage with retail and corporate communications audiences, new Facebook and Twitter integrations and the launch of Scala’s integration with the new Samsung Smart Signage Platform at booth N129 in hall 10 of the RAI congress center in Amsterdam.

Built from the solid foundations of the Scala product line, Scala Enterprise is the next major release of the Scala Software Suite using state-of-the-art development techniques to deliver a fast, best-of-breed, web application.

User Experience – Scala Enterprise Content Manager has an entirely new user-interface, enabling a user experience that is modern and efficient. Fluidity, Power and Consistency is at the heart of this new interface. It leverages ‘Drag and Drop’ capabilities, easily highlights relevant information and eases workflow with helpful links right at your fingertips, all available from modern desktop and mobile browsers.

Support for Android Players – Scala Enterprise supports a new family of Android-powered media-players and photo-frames. These devices are lower cost, growing in flexibility and capability, and will take advantage of HTML5 for dynamic and interactive content.

HTML5 Content – HTML5 is the emerging standard for great content on the web. Both the new Android players and the classic Scala Players will support HTML5, as well playback content created using standard web-design tools.

Superior Integration and Extensibility – Scala Enterprise Content Manager includes an all-new set of web service APIs for integrating, controlling, and extending its functionality. The APIs support the user-access system and grants role-based access to only the functionality a given API user is entitled to, and only to the content that API user’s work-group has access to.

Interactive – Retail and Corporate Communications – Especially aimed at retail and corporate communications usage, Scala will be exhibiting some great integrations with tablets. Scala’s Fling solution allows a user to “throw” content from a tablet onto a screen by the swipe of a finger. The Fling is now available on all operating systems; Android, Windows (8) and iOS tablets. Through a QR code application that is showcased at the stand, Scala will also offer a solution for shoppers to “catch” a sale, even when a certain product is out of stock at that moment in that particular shop. A fully integrated corporate communications lobby solution will be presented, including Facebook, Twitter and weather forecast integrations; all combined on a spectacular 6 screen ‘puzzle’ set-up.

An interactive car configurator will also be presented at the Scala stand. Through an Android tablet, customers in a show room can alter the model choice, accessories and colors and immediately see on a large playback screen what the product of their choice will look like. Taking this from the retail shop floor and into the executive’s office – Scala will have an interactive CxO board solution on display, based on car sales data, giving business leaders the tools to visualize data and steer their operation in the right direction.

Through a mobile phone store solution Scala will present its concept for integrating music, content triggering and sound supported advertising/branding in a store environment. Visual content, triggered by choosing a phone type, will seamlessly “take over the audio control” and Scala software ensures that the in-store music comes back, once the phone is returned – test it at the Scala stand. Based on this same set-up, Scala expert Stefan Menger will present Scala’s advanced analytics solution Scala iS. This solution analyses historical POS data, combined with external factors and then creates the optimal play list for a specific time slot in a shop or quick service restaurant environment.

“HTML5 and Android support, the integration with Samsung’s new platform and the fully integrated retail solution that Scala has created shows the abilities of Scala as an advanced knowledge company, leading not only by developing great software features, but also by creating practical, yet cutting edge concepts”, says Tom Nix, CEO Scala. “These solutions bring interactive shopping experiences to the retail industry, resulting in sales increases and reduction of churn for the retailer. Our CxO board and iS solutions are the advanced tools that give business leaders the ability to set the right course for their operation, based on up-to-date market and economic developments, as well as their internal business stats.”

Samsung – Samsung is this year’s main screen sponsor for the Scala stand at ISE, providing more than 20 of their superb quality (interactive) LED displays ranging from 32 inch to 40, 46 and 55 inch in size. From a software stand point, the brand new integration between the Scala Enterprise software and the new Samsung Smart Signage Platform will be launched. Through this integration users can benefit from the power of the Scala software engine to drive content on the Samsung Smart Signage Platform, which is on board of the high industry grade displays of Samsung. This offers a great plug and play solution for digital signage users. The current possibilities of this evolving cooperation will be showcased on the Scala stand and this solution will also be presented on the Samsung stand in Hall 1 – Stand F18. www.samsung.com

Mdina Media – main hardware sponsor. Mdina Media, as a leader in Digital Signage embedded solutions, will showcase three innovative Scala Certified Players during ISE 2013: the latest QS-series based on the ultimate AMD “e-Trinity” technology, which results from the combination of the next generation AMD R-Series APU and the high graphic performance of AMD Radeon HD 7000G series. Mdina Media will also offer Intel solutions based on Nvidia graphic chipsets; fast, high-performance and power-efficient players with AMD long-term roadmap components. The QS4000 is a fanless player with a low power APU (25 W) and 4 display outputs; high performance QS5000 with 7 display outputs and an AMD Radeon E6760 graphic card onboard. QS7000 is the smallest e-Trinity player in the world, also able to support next generation LED screens. Mdina Media’s players can run 24/7 and they are made of high MTBF components with an extended lifecycle.www.mdinamedia.com

Adder Technology – Adder Technology are experts in connectivity solutions, and have been designing and manufacturing products in the UK for almost 30 years with a core focus on in field reliability. Adder will be on stand with Scala to demonstrate a range of AV and KVM  technologies for digital signage and interactivity. Alongside their multicast AV solutions, Adder will be showcasing their latest line-powered extension technologies as well as their IP based digital KVM matrix solution, the AdderLink Infinity. www.adder.com

Step4Media – With TelemediaVision QSR, Step4Media developed a turnkey digital menu board solution that enables partners to create and manage dynamic, database-driven digital menu boards in minutes without the need for programming.  Proven, fully scalable and easy to use, TelemediaVision automatically creates a user-friendly CMS with access to a free 500+ image library.  TelemediaVision QSR is available in a SaaS solution and can be linked to any Scala server. www.step4media.com

– Following the successful cooperation between Christie and Scala at ISE last year, Christie is delighted to be partnering with Scala again this year at ISE 2013. Inspiring configurations of Christie MicroTiles on the Christie stand (Hall 1 / Stands H40, H46 & H50) will be echoed on the Scala stand, where Scala will be showcasing a video wall made of 35 MicroTiles arranged in an unconventional shape with dedicated content.www.christiedigital.co.uk 

StreamAlot – The streaming audio platform of in-store entertainment specialist The Music Marketeers. Scala and StreamAlot have joined forces to provide you with an instore music solution that seamlessly integrates with the Scala platform. With the StreamAlot plug-in, Scala users can quickly and easily add background-music to their marketing mix, offering their audience both a great visual and auditory communication experience. Opt for professionally pre-programmed channels. Or team up with the StreamAlot audio-architects and create a branded radio station, including advertisements and brand-tunes, to highlight your identity.www.streamalot.eu/scala

IAdea – Following the success of its iconic 10-inch digital signboards, IAdea is introducing three new signboards designed for the retail and corporate environment, and works brilliantly with Scala. The XDS-1062 with advanced “Power-over-Ethernet” technology will be showcased as the shelf talker in retail stores, as well as the perfect door sign outside of corporate meeting rooms. The XDS-1068 features full touch capability for use as electronic shelf catalog for retail and for displaying real-time corporate analytics on the desks of top executives. www.iadea.com

MediaVue – Professionals in more than 40 countries turn to MediaVue for digital signage player PCs.  Our SureVues power street furniture along the Las Vegas strip, digital menu boards in Saudi Arabia and 51-screen video walls at the gateway to the 2012 London Olympics.  Unlike our competitors, MediaVue designs and configures SureVue players to be a central, integrated component of your digital signage project, linking player hardware, operating system, application software and displays.  We support you where and when you need us – before, during and after installation.  MediaVue – What’s behind your screens? www.mediavuesystems.com

NanoLumens – “NanoLumens is excited to partner with Scala at the ISE show and showcase our NanoSlim DS Technology which is designed to provide the ultimate digital signage solution for the most discerning clientele. We have developed a new patented display manufacturing process to build digital solutions to your unique project design specifications in any size or shape; opening a whole new world of possibilities for utilizing large-format LED display technology. Designs such as our featured Tower Display are only the beginning, and Scala was the obvious partnership choice for ISE 2013.” –  Josh Byrd, Director of Marketing for NanoLumens. www.nanolumens.com

Intel – Intel AIM Suite is a cutting-edge technology that delivers real-time audience measurement and analytics for marketers, retailers, brands and digital advertising network operators. This technology is enabled by Intel® Core™ i3, i5 and i7 processors to:  1.Detect the number of viewers Records date and time of day each viewer watched –  2.Determine gender and age group – 3.Measure how long viewers watch- 4.Log what content viewers watch when linked with proof-of-play data – 5.Analyse data by demographic parameters.aimsuite.intel.com

Panphonics – Panphonics is the world’s leading directional audio solution provider from Finland. Sound Shower® directional speakers are adopted by a wide variety of end-users such as; retail shops, museums, shopping centers and banks. Panphonics directional audio solutions enable in-store audio marketing without creating disturbing noise in undesired area – pleasant and effective for shoppers and employees, bringing 60%-150% sales increase. Experience a directional audio and find out how you can benefit from Sound Shower® speakers! www.panphonics.fi

Scala – Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: www.scala.com or their Scala blog. Connect with Scala via TwitterFacebook and LinkedIn.

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