Reflect to Showcase Latest Digital Media Solutions at 2013 NRF Annual Convention and EXPO4 min read
Showcasing Engaging Retail Solutions with Premier Partners Intel, Seneca and HP
Reflect Systems, Inc., a leading, national full-service provider of digital out-of-home merchandising and advertising solutions, announced today that it will attend the 102nd Annual National Retail Federation (NRF) Show from January 13 through January 16 in New York. Reflect will showcase its latest technologies through special displays in the booths of its major vendor partners: Intel, Seneca and HP.
Reflect will feature three technologies at the NRF Show, the ReflectView Touchpoint solution for interactive applications, the ReflectView MediaPoint solution for dynamic digital signage content, and the ReflectView Tablet solution for assisted selling and product demonstrations.
Intel (Booth #1539): Visitors to the Intel booth will be greeted with an interactive kiosk powered by The ReflectView TouchPoint solution, which is designed for interactive displays. TouchPoint supports customers’ touchscreen activity and interaction with physical sensors, buttons and product lift triggers, and is used in welcome areas, customer service and shopping zones such as end-caps, and product demo locations. TouchPoint can also be used to integrate in-store digital media with web, social, and mobile strategies to create a connected multichannel consumer experience. The interactive greeter kiosk will provide booth visitors with way-finding within the Intel booth as well as self-service information on Intel’s Ultrabook. Also in the Intel booth, the IT Command Center, powered by Reflect and CompuCom, will showcase the seamless remote management of complex retailer infrastructure comprised of different form factors such point of sale, digital signage, kiosks, tablets and smartphones in a store location or in multiple retail locations. ReflectView allows clients to control their in-store digital media networks with ease and versatility. The distribution capabilities are so easy, that one person can control thousands of displays at once – eliminating the labor constraints other digital signage solutions may present.
HP (Booth #1617): The ReflectView MediaPoint solution will be featured in the HP booth as it is used for passive media messaging and supports HD media, screen segmenting with images, videos, and dynamic content such as real-time information or social media content. MediaPoint is utilized for content designed to drive shopper behavior with targeted and timely product promotions and branding. Ideal areas for MediaPoint include general customer wait areas, store departments, end-caps and in-aisle product promotions.
Seneca (Booth #C543): The ReflectView Tablet solution will showcase the ability to change on-screen content with ease. Tablet will also demonstrate the solution’s ability to drive product drill downs available with the touchscreen activity in the Seneca booth. This unique feature provides store associates and employees with assisted-selling capabilities creating a more knowledgeable customer service experience. The ReflectView MediaPoint and ReflectView TouchPoint solutions will also be demoed in the Seneca booth.
“The National Retail Federation Show is a great venue for us to showcase our latest products and capabilities for thousands of professionals in the retail industry from all over the world,” said Vince Bove, SVP for Reflect. “We’re honored and excited to have the opportunity to showcase our latest technologies with valued partners like HP, Seneca and Intel, who continue to contribute so much in terms of innovation and ingenuity to the retail industry as well.”
In addition to the capabilities outlined above, the ReflectView software suite caters to a diverse range of digital display needs. Major benefits that are unique to ReflectView include:
Scalability – ReflectView software can be deployed across thousands of screens – growing with a company as the company grows
Reliability – ReflectView has a proven track record of success and maintains long-term relationships with some of the nation’s largest retailers
Functionality – ReflectView can easily manage passive and interactive capabilities, user-friendly technology, and advanced monitoring
Flexibility – ReflectView supports a wide range of content types including video, Flash, RSS and real-time data feeds
Reporting – ReflectView offers vital functionality metrics that allow deployers to best manage their activities
Reflect has more than a decade of experience powering major digital media projects for well-known brands including Best Buy, GameStop, Target, and Verizon Wireless. Reflect helps clients navigate through all possible content and media options to ensure the combination used most effectively engages target audiences, then provides the software framework needed to import, manage, update and deliver that content safely and securely to one or thousands of locations across the country.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. ReflectView is the most flexible, scalable and proven digital media management solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information, please visit www.reflectsystems.com.
Reflect Systems, Inc.
Tracie Wilbanks, 214-413-3208
twilbanks [at] reflectsystems.com
Source: Reflect Systems