One reason behind the increase is customer disenchantment with traditional advertising, which is static and too broad in appeal, Aima said.
“Digital signage has emerged as a way to deliver highly customized and targeted messaging in a variety of locations,” Aima said. “In a fast-changing world, digital signs’ ability to be updated in realtime is a real benefit.”
Resellers are echoing the findings, and said they are seeing an uptick as well.
“We’ve had a lot of requests and RFPs for both internal and external signage,” said Burt Jepson, director of national accounts at Broadcast International, a Salt Lake City-based reseller. “It’s a very viable industry, especially as people begin to think outside the box.” Read more at CRN.com
