A Robust Digital Media Platform is Key to Maximizing Customer Engagement Across Channels, According to White Paper by Wireless Ronin2 min read
Wireless Ronin Technologies, Inc, a leading marketing technologies solutions provider, published a white paper outlining how to maximize customer engagement through omnichannel retailing methods that develop synergy across communication channels, including in-store. The white paper emphasizes the importance of consistent messaging across multiple channels and illustrates the utility of a single remote content management solution to coordinate and convey those messages.
The rapid growth of information readily available online has empowered the consumer, challenging businesses to keep storefronts relevant and engaging. The white paper argues that the in-store experience remains integral to the buying process and outlines two key strategies for ensuring effective customer engagement in all channels:
1. Having in-store staff and technology reinforce and enhance other information channels, including mobile devices now used by customers before, during and after in-store visits, and
2. Using a content management solution that facilitates managing, scheduling and delivering digital content and communications to all channels from a single platform.
Customers interact with digital media solutions at all touch points throughout the decision making process. The white paper provides examples of businesses in the retail, automotive and food service industries that define and support their brands and messages though in-store associates, websites, social media, digital displays, interactive kiosks and smartphone and tablet applications. Ensuring businesses maintain consistent messaging across multiple channels using a single remote content management solution is imperative to those businesses that want to entertain, inform and engage their customers.
The white paper can be viewed in its entirety here
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (WRT) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company’s common stock trades on the NASDAQ Capital Market under the symbol “RNIN”. Follow us on Twitter and Pinterest and like us on Facebook under Wireless Ronin.
SVP, Sales and Marketing
jjohnson [at] wirelessronin.com
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