A 103″ Panasonic plasma is the crowning glory of the installation located behind the information desk and positioned so that it can be seen from all three floors of the mall. A whopping 21x 63″ Samsung screens, 2x 42″ Samsung screens and 6x 42″ HD Samsung screens have also been installed spanning the 100,000m2 of retail space. The 6x 42″ screens are located between the lift doors, behind glass and recessed into the wall by the pay station. This is a dimly lit area so the HD LCD screens are a striking feature.
Ben Darji, Bullring’s Network Manager said:
“We decided to update the AV system throughout the centre because the screens we had before were over 7 years old and starting to look very dated. From a business perspective we need screens that stand out and look appealing to encourage advertisers that this is the right platform for their messages.
“The new Samsung screens are fantastic; they are high bright, HD and have extremely high clarity and the 103″ plasma makes a statement in the way that no other could.”
Source: RAM Vision
